Ferrari to launch 15 new models by 2026, including its first EV and a range-topping ‘Supercar’.
Ferrari will launch 15 new cars between 2023 and 2026, among which will be its first pure EV, a new range-topping ‘Supercar’ model, and several additions to the ultra-exclusive Icona series.
Details of Ferrari’s upcoming product roadmap were announced today as part of its Capital Markets Day investor presentation, during which bosses spoke about the transition to electrification but were adamant about the continued role of combustion powertrains.
There will be “three powertrains with distinctive driving emotions”. Across the brand’s portfolio by 2026, 40 per cent of the cars will be pure combustion and 60 per cent will be electrified – either purely or hybridised.
Ferrari currently has five model lines in series production – the Ferrari Portofino M, Ferrari Roma, Ferrari 812 Superfast, Ferrari 296 GTB and Ferrari SF90 – already making for healthy mix between pure-combustion and hybrid models.
However, the ramp-up of electrification in the coming years, with a view to ultimately becoming carbon neutral by 2030, will not come at the expense of continued combustion engine development. Even in 2030, pure-combustion models will still account for 20 per cent of all models sold.
It is possible that the firm’s pure-combustion engines will continue to find a home in the limited-run Icona series models – in the vein of the recently revealed SP3 Daytona – which together with the upcoming ‘Supercar’ model will account for less than 5 per cent of the firm’s total output by 2026.
However, the company has confirmed that the long-awaited Purosangue SUV (which will make up less than 20 per cent of Ferrari sales) will arrive in September – initially in non-electrified V12 form.
“Ferrari will continue to push the internal combustion engine evolution and, with the support of partners, will develop solutions in energy efficiency and alternative fuels to build on an essential part of the company’s heritage”, Ferrari said.
But Ferrari also believes that “hybrid is the right technology for increasing pure performance”, and says “the hybrid engine can further increase performance”.
As regards Ferrari’s first pure-electric car, previously confirmed for a 2025 launch, it will leverage “strong commonalities with the internal combustion engine”, among which Ferrari lists race-derived powertrain technology, mechanicals and dynamic software.
It will be, the brand said, “a true Ferrari”.
Details of its positioning are not yet forthcoming, but Ferrari promises top-level power density, a low kerb weight, exciting sound and emotional driving experience will be among its core attributes.
Batteries will be assembled by Ferrari in Maranello, in a new ‘e-building’ facility dedicated to the design and construction of electric drivetrain components, will be integrated into the chassis of electric cars in a move to keep weight down and enhance rigidity.
Elsewhere, Ferrari also gave details of its plans for the development of autonomous driving functionality across its line-up. In line with the driver focus of its cars, it will limit the autonomy of its cars to Level 2/2+ – and emphasises that connectivity functions will always be used “first and foremost to enhance the ownership experience and the relationship with the client”.
Ferrari’s newly unveiled product launch plan will set it on a path to achieving a targeted €6.7 billion (AUD$10 billion) in net revenues in 2026 – a 9 per cent growth which it says will be “mainly driven by car-related activities supported by the rich product portfolio”. But it also plans to double revenues from its lifestyle operations by 2026 compared to pre-pandemic levels.
Felix Page
Keyword: Ferrari launching new electrified models by 2026