Ital Auto Malaysia Opens Ferrari Showroom In Four Seasons Place Kuala Lumpur

Current official importer and distributor of Ferrari vehicles in Malaysia, Ital Auto Malaysia Sdn Bhd, has officially opened its first showroom in the country. Strategically located in Four Seasons Place Kuala Lumpur, near KLCC, the new showroom is designed to cater to the needs of new and seasoned Ferraristis in the region.

L-R: Zahir Kelvin Ong, Dieter Knechtel & Damien Woo, General Manager of Ital Auto Malaysia.

The Ferrari Ital Auto Malaysia showroom in Four Seaons Place Kuala Lumpur covers 3,826 square feet of prime real estate, with 2 vehicle display bays to showcase the latest Ferrari models at all times.

Every key touchpoint in this showroom is in line with the Ferrari Showroom Experience, from the reception to the sales floor, and is manned by highly-experienced ambassadors equipped with the credentials to deliver service standards befitting the Ferrari brand. There are also interactive displays and a unique Brand Experience Video Wall to keep visitors well informed about the passion and racing heritage Ferrari is renowned for.

The Customer Lounge is a cosy yet spacious area that lets visitors enjoy their favourite refreshments in a welcoming environment. It is luxuriously appointed in accordance with the latest Ferrari Corporate Identity specifications. Complementing the lounge area is the Heritage Library which offers a wide selection of reading material specially curated to excite everyone from casual fans to the most enthusiastic brand loyalists.

The Ferrari Ital Auto Malaysia showroom also has a Ferrari Atelier intended to encourage the imagination and personalisation process for Ferrari owners. The Atelier display of optional colours, equipment and materials offer a broad range of luxurious aesthetics that can be applied in combination with Ferrari Tailor Made personalisation services to enable the most discerning clientele with the ability to build a Prancing Horse that is uniquely theirs.

“Malaysia is home to a thriving community of passionate Ferrari owners and loyal brand enthusiasts. Establishing the Ferrari Ital Auto Malaysia Showroom in Four Seasons Place Kuala Lumpur was important for us to ensure that iconic Prancing Horse makes it’s mark right in the heart of the City Centre, all while ensuring our facilities and services meet the high standards of automotive excellence synonymous with the brand,” said Zahir Kelvin Ong Abdullah, Executive Director of Ital Auto Malaysia Sdn Bhd.

All Ferrari cars purchased from Ferrari Ital Auto Malaysia are backed by a 7-year extended warranty with Genuine Maintenance to preserve the performance and excellence that are the signatures of all cars built in Maranello.

Ferrari owners in Malaysia can enjoy this peace of mind at Ital Auto Malaysia’s dedicated Service Centre in Glenmarie, Shah Alam. The state-of-the-art centre is fully equipped with genuine spare parts and Ferrari Diagnostic equipment operated by Certified Master Technicians with over 10 years of experience to ensure the highest standards of vehicle servicing.

The launch of Ferrari Ital Auto Malaysia showroom also coincided with the Malaysian debut of 2 highly-anticipated Ferrari models, the Purosangue and Roma Spider. The Purosangue is the latest recipient of Maranello’s iconic, naturally-aspirated V12 engine, while the Roma Spider carries over the proportions, volumes and specifications of the highly successful Ferrari Roma, but with the added appeal of a retractable hard top.

“The Purosangue and Roma Spider are two models that have positively diversified Ferrari’s product mix since their respective introductions. It is fitting that these cars are celebrated together with the launch of the new Ferrari Ital Auto Malaysia showroom. I am pleased that Ital Auto Malaysia Sdn Bhd has secured such a strategic location in the heart of the city for the benefit of our local Ferrari community.” said Dieter Knechtel, President of Ferrari Far East and Middle East Hub.

Ferrari Ital Auto Malaysia showroom is open daily from 10:00 AM to 7:00 PM on weekdays, and from 10:00 AM to 4:00 PM on weekends.

For more information or to set up an appointment, visit https://kualalumpur.ferraridealers.com or call 03-2303 9888.

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