Photo Credit: XpengThe newest electric SUVs coming out of China are making one thing increasingly difficult to ignore. Luxury features once associated with ultra-premium vehicles are now appearing at much lower price points.That appears to be the case with Xpeng's new G9L, which pairs high-end comfort features with electric and extended-range powertrain options for under 40,000 euros (300,000 yuan) in China, as creator Autogefühl (@autogefuehl) showcased.Here's what to knowCalling it "Flagship luxury for under 40.000 Euros (in China)," Autogefühl said on Instagram that the all-new Xpeng G9L is "the 5-seater sibling to the 6-seater Xpeng GX."For easier access, the video notes that the G9L uses air suspension that lowers the body by 1.2 inches (30 millimeters) and electric side steps that deploy in 0.8 seconds. The SUV itself measures 202 inches (5.12 meters) long and rides on 22-inch wheels.AdvertisementAdvertisementAmong the listed features are a built-in fridge that works between 21.2°F (-6 degrees Celsius) and 122°F (50 degrees Celsius), a 21.4-inch display, projection-style headlights, active posture airbags, and zero-gravity seats in both the front and rear rows.The lineup also includes full battery-electric versions with either a 92-kWh LFP pack or a 110-kWh NCM pack, along with a 63.3-kilowatt-hour LFP extended-range electric model paired with a 1.5-liter turbo inline-four. That extended-range version can purportedly add 280 miles (450 kilometers) with nine minutes of charging.More backgroundA large SUV with air suspension, advanced seating, a massive screen, and a temperature-controlled fridge would typically be associated with pricey luxury models.Chinese EV launches show how quickly electric vehicle competition is evolving, especially as automakers combine premium design with lower-cost battery chemistries such as LFP.AdvertisementAdvertisementElectric vehicles can already save owners money through lower fuel costs and reduced routine maintenance, since they do not require oil changes and generally have fewer moving parts than gas-powered cars.Vehicles like the G9L also show that EVs are no longer being marketed only as efficient transportation. Increasingly, they are being sold as comfort-focused family vehicles, tech products, and status symbols all at once.Instagram commenters were quick to point out the price calculus changes quite a bit once these vehicles reach Europe.."In Germany G9 starts from 59.600€ to 72.600€…" a user wrote, as another predicted a 70,000 euros price point.What can be done?Buying an EV is becoming less of a compromise and more of an upgrade, especially as automakers compete on range, convenience, and interior features.AdvertisementAdvertisementWhile U.S. and European buyers may not have access to every vehicle launching in China, the pressure created by models like the G9L could still benefit consumers. More competition tends to mean better features, better pricing, and stronger incentives for automakers everywhere to improve their EV lineups."They should bring this to Europe as soon as possible!" a commenter wrote. "Bored of German cars only!"If you are considering making the switch, home charging is one of the biggest advantages. Charging an EV at home can cost less than using public chargers, though basic Level 1 charging tends to be slow.That is where Qmerit comes in. The company provides free, instant installation estimates for faster Level 2 home charger installations, which can make day-to-day EV ownership much easier.AdvertisementAdvertisementGet TCD's free newsletters for easy tips, smart advice, and a chance to earn $5,000 toward home upgrades. To see more stories like this one, change your Google preferences here.