Local time March 23, BYD together with its premium brand DENZA debuted at the 47th Bangkok International Motor Show, where it simultaneously launched four new energy models for the first time. The 47th Bangkok International Motor Show The four models integrate BYD’s core technologies including Blade Battery and DM-i Super Hybrid, covering mainstream segments such as hatchbacks, SUVs and sedans. The entry‑level BYD ATTO 1 is designed for agile daily commuting, starting at THB 429,900 ($13,200). BYD ATTO 2, a compact electric SUV targeting younger urban users, starts at THB 629,900 ($19,400). BYD SEAL 6 caters to performance‑focused customers and offers both pure electric and DM-i variants, starting at THB 899,900 THB ($27,700). BYD SEALION 5 DM-i, a mid‑size plug‑in hybrid SUV, excels in low energy consumption and long‑range driving, starting at THB 759,900 ($27,700). DENZA did not launch new models at this show. As BYD’s brand for the high‑end market in Thailand, DENZA previously introduced the D9 model, which recorded 800 units in sales within one week of launch. Official data shows BYD has achieved rapid growth in Thailand since officially entering the market in 2022. In 2023, BYD became the best‑selling NEV brand in Thailand with 30,600 units sold and a 40% market share, ranking first in EV sales for 18 consecutive months. In 2024 and 2025, BYD expanded its lineup with volume models such as ATTO 3 (Yuan PLUS) and SEALION 6 DM-i, as well as high‑end products including the DENZA D9. The launch of the four new models further fills gaps in the entry‑level segments. Notably, BYD officially announced at the event that eight models from BYD and DENZA won awards in the 2026 Thailand Car of the Year competition, spanning multiple categories of battery electric vehicles and plug‑in hybrid electric vehicles. Eight Models In terms of market performance, BYD ranked second in Thailand in January with 12,894 units sold. In February, sales plunged by over 97% to only 295 units due to changes in local subsidy policies. The new model launch serves as a key strategic move for BYD to complete its product lineup and respond to shifting market policies in Thailand.