2023 Ferrari Purosangue Photo by Ferrari
Is Ferrari on track with its electrification plans?
Yes, we’re fully on track to unveil our first fully electric Ferrari in 2025. That means it will go into the market the following year.
What will be the main differences between an electric Ferrari and other cars?
Well, there are functional cars, that have the goal of moving people from point A to point B, emitting zero carbon dioxide. You don’t care about its brand; what really matters is that it moves you. Separately, there are emotional cars that gives you a unique driving experience, like Ferraris.
”Driving
sound, gear-changing, and braking—this doesn’t change if the powertrain is electric” source=”Benedetto Vigna, Ferrari CEO” /]
How do you consider Tesla?
For me, it’s a functional car. It’s meant to go from one point to another.
There’s a perception Ferrari has been slower with respect to electrification than some competitors. That’s not true. I just think a company like us can’t impose any choice on clients, and that’s why we’ll keep offering a mix of technology for as long as it’s feasible. That means internal-combustion engines, hybrids, and fully electric models.
You’re going electric, but the long-awaited Purosangue unveiled just a few months ago will only be powered by combustion engines. What was behind this decision?
That shows there’s still room for a mix of technology. We’ve filled the order book four times faster than our original plan. Still, I can reiterate that Purosangue’s contribution to our deliveries won’t exceed 20 per cent during the model’s life cycle.
Ferrari CEO Benedetto Vigna with a Ferrari Daytona SP3 Photo by Francesca Volpi /Bloomberg
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What are your views on electrification?
Some regulators at a certain point decided that the community should go into electric, right or wrong. And it is — this is going to happen.
Electrification is just one piece of the pie, and there’s indeed too much hype about it as well as on software and the debate about the need to consolidate the supply chain. Most people are looking too much at the technology itself, so you have people talking about things such as axial flow, radial flow, and power density, when the most important thing is the client’s perception.
What would you like your legacy to be?
What I’d like to leave is a company where there is more empowerment at all levels, that’s more unified. I want decisions to be taken at all levels. There’s this trend in Latin culture companies to wait for the boss to tell the people what they have to do. Do it, full stop.
Keyword: 'Electrification is just one piece of the pie': Ferrari CEO