DETROIT: The US motoring brand with international premium ambitions is partnering with American fashion design label Public School to help highlight the upcoming Cadillac XT5’s style credentials.
The XT5 will be the company’s flagship crossover when it goes on sale next year and in order to ensure that those that know, know, the car is being unveiled alongside Public School’s Pre-Fall collection in Dubai this November.
“This is a new way for two American brands to join forces, share a passion for design and grow globally,” said Andrew Smith, Cadillac executive director of Global Design. “For Cadillac, it gives new meaning to being a patron of the arts.”
The Dubai event coincides with the country’s annual motorshow and those attendees with an invitation to view the new Cadillac will also get a special capsule collection of Pubic School clothes inspired by the new car.
Keyword: Cadillac to help educate customers with help from Public School