BMW has announced it will provide the world’s first ever mobile, rechargeable show battery for Coldplay’s upcoming Music Of The Spheres World Tour.
The show battery will provide the necessary electric power during live performances using more than 40 recyclable car batteries, making the series of concerts more sustainable and one of the greenest tours in music history.
The storage technology for the power supply during the live performances will be provided by partly recycled BMW i3 batteries.
The show battery will replace the usual diesel and petrol generators, which will result in a significant reduction of the carbon footprint of all the band’s live performances.
It will be recharged using a range of renewable sources including solar installations, a kinetic stadium floor, power bikes and generators powered by Hydrotreated Vegetable Oil.
The kinetic stadium floor and the power bikes will harness the collective power of the fans themselves.
Coldplay’s hit ‘Higher Power’ was the soundtrack to the BMW i4/iX advertising campaign.
Coldplay’s Chris Martin says: “We’re proud to partner with BMW to create the world’s first tourable, rechargeable show battery – which will allow us to power our concerts almost entirely from clean, renewable energy.”
Jens Thiemer, Senior Vice President Customer and Brand BMW, adds: “A common awareness of sustainability has led during recent years to an intensive, creative co-creation process between BMW and Coldplay. The campaign song, “Higher Power”, marking the launch of our all-electric models BMW iX and BMW i4, as well as Coldplay’s performance at BMWs virtual world of JOYTOPIA during the IAA Mobility, were the first major highlights of our successful cooperation. With the use of second-life batteries from BMW i3 vehicles we are now helping Coldplay’s world tour become even more sustainable.”
The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
Keyword: BMW to Make Coldplay Tour More Sustainable With Mobile Show Battery Power Solution