DUBAI: Dubai has often been known as a city of excess. Now comes the latest development to continue the affirmation.
Bentley Motors opened its largest showroom in the world on Wednesday, a 75,000 sq ft retail development on one of the most famous roads in the United Arab Emirates, Sheikh Zayed Road here.
Bentley Emirates is the result of a multi-million pound investment by Al Habtoor Motors, the luxury brand’s exclusive retail partner in the emirates.
The flagship retail space features an advanced luminary façade, six floors of customer environment including a personal commissioning area, a roof garden, VIP suite and specialised water feature with number plate recognition.
The striking new retailer design features one of the world’s most advanced luminary façades. Comprising 160,000 LED lights, the façade is able to display a full spectrum of colours, including all standard Bentley car colours and capable of streaming video as well as an unlimited range of graphics and luminary spectacles, including the projection of all of Bentley wood veneers.
The Mulliner Room offers customers an exclusive, tactile and sensory experience in which to personalise their car. In addition to presenting a range of more than 100 paint colours, this central area of the facility exhibits some of the unique features ordered by Bentley owners in the past.
A first for Bentley, the sixth floor offers tranquillity in the form of a decorative roof garden, while there is also a VIP Majlis suite, with a blend of luxurious materials alongside traditional Arabic patterns.
An experience beyond that of a typical retail environment, the Bentley Emirates showroom features the world’s first Aqua Graphic Water Curtain, with number plate recognition technology. This projects any type of graphic, from a logo, a car to a person’s name onto a water sculpture as well as being able to identify and welcome regular Bentley customers to the showroom.
With three floors of display area, Bentley Emirates showcases the full range of Bentley cars from the brand’s four model lines, Continental, Flying Spur, Mulsanne and the new Bentayga.
Keyword: Bentley plants its largest showroom in Dubai