LOUDON, N.H. – Ambetter has extended its partnership with New Hampshire Motor Speedway to become the entitlement sponsor for New England’s only NASCAR Cup Series race.
The Ambetter 301 will take place at 3 p.m. on July 17 as part of the speedway’s traditional mid-summer NASCAR weekend. The healthcare provider will also receive premium signage displays and hospitality opportunities, feature activation in the Fan Zone and the opportunity to select VIP dignitaries.
“We’re delighted to expand our partnership with New Hampshire Motor Speedway and be back at The Magic Mile as the sponsor of the Ambetter 301,” said Suzanne DePrizio, senior vice president and chief marketing officer for Centene, Ambetter’s parent company. “Ambetter is on a mission to ensure all Americans have access to the high-quality healthcare they deserve. This partnership is a fantastic way for us to connect with racing fans about their health and our mission.”
“We developed a great relationship with Ambetter last year as sponsor of our NASCAR Xfinity Series race, and we’re proud to expand our partnership to the Cup Series level,” said New Hampshire Motor Speedway Executive Vice President and General Manager David McGrath. “Ambetter is about keeping people healthy, and we’re about people having a good time. It’s a natural fit for us to work together toward good health and good times for fans at the Ambetter 301 this summer.”
In addition to the Cup Series race entitlement at NHMS, Ambetter will also become the official health insurance partner at New Hampshire Motor Speedway and five additional Speedway Motorsports properties: Atlanta Motor Speedway, Bristol Motor Speedway, Las Vegas Motor Speedway, Sonoma Raceway and Texas Motor Speedway. Ambetter will receive signage, activation, hospitality and marketing opportunities at those venues on NASCAR Cup Series race weekends.
Ambetter will donate 100 tickets to military members and first responders to attend the NCS races at each of these facilities, and The Centene Charitable Foundation will donate $100,000 to Speedway Children’s Charities, the official charity of Speedway Motorsports.
“We are thrilled to not only be growing Ambetter’s relationship with New Hampshire Motor Speedway this year, but also to include other Speedway Motorsports facilities,” said Speedway Motorsports Chief Sales Officer Kevin Camper. “Ambetter will expand their footprint at ‘The Magic Mile’ through the Ambetter 301 entitlement, and we will also provide unique opportunities for them to showcase their products and unique healthcare offerings to potential customers in markets from coast-to-coast.”
Ambetter’s relationship with Speedway Motorsports began in 2021 when they put their name on New Hampshire Motor Speedway’s NASCAR Xfinity Series race, the Ambetter Get Vaccinated 200, and administered COVID-19 vaccines throughout the weekend in the Fan Zone.
“Ambetter is committed to developing partnerships that make a positive impact in our communities and help our members achieve their whole health goals through affordable health insurance solutions,” said Ambetter President Kevin Counihan. “We look forward to this enhanced relationship with Speedway Motorsports to serve NASCAR fans across the country.”
Keyword: Ambetter Named NHMS Cup Race Title Sponsor