INDIANAPOLIS — The highly anticipated ARCA Menards Series and NASCAR Camping World Truck Series doubleheader at Lucas Oil Indianapolis Raceway Park this summer will be partially sponsored by Reese’s — the entitlement partner of the ARCA portion.
Reese’s had a successful sponsorship run with the ARCA Menards Series in 2021, with their “Reese’s Sweet Move of the Race” award that was given out according to fan votes at each event and their entitlement sponsorship of the championship finale at Kansas Speedway.
Throughout the season, award winners of the “Reese’s Sweet Move of the Race” were grouped into brackets. Fans were then able to vote for the “Reese’s Sweet Move of the Year,” which was won by 2020 and 2021 ARCA Menards Series West champion Jesse Love.
“Any time a sponsor activates in a way that involves the fans it’s a win for everyone, and Reese’s did that very well in 2021,” said ARCA President Ron Drager. “The entire sport has heard our fans over the years, and they’ve been very vocal about a return of big-time stock car racing to Lucas Oil Indianapolis Raceway Park and we’re happy to be a part of it. We’re very much looking forward to having Reese’s on board for what promises to be a great day of racing.”
“Reese’s is excited to continue supporting the ARCA Menards Series in 2022,” said Ian Norton, senior director of the Reese’s Team. “After a great year in 2021, we look forward to another ‘sweet’ partnership with Menards, including the return of the ‘Reese’s Sweet Move of the Year.’”
“We couldn’t be more excited to have Reese’s join us on such an exciting night that is highlighted by the return of the ARCA Menards Series and the NASCAR Camping World Truck Series to Lucas Oil Indianapolis Raceway Park on July 29th,” said Lucas Oil Indianapolis Raceway Park General Manager Kasey Coler. “The combination of great racing and Reese’s on the same night, makes this a ‘must attend’ event.”
ARCA’s history at Lucas Oil Indianapolis Raceway Park includes 16 previous races that date back to Ramo Stott’s win in 1971. The series returned after a 26-year absence in 2011 with Ty Dillon scoring the win en route to the series championship.
Other winners include Travis Braden in his first career series start in 2015, Chase Briscoe in 2016 on his way to the series championship, Dalton Sargeant in 2017, Christian Eckes in 2018 and Chandler Smith in 2019 and 2020.
Keyword: Reese’s Claims Entitlement Sponsorship For ARCA Menards Series Doubleheader