After nearly 60 years of going steady, BMW and luxury tuner brand Alpina are finally tying the knot, the former announcing an acquisition deal expected to close in 2025.
Alpina’s roots can be traced back to the 1960s when the typewriter and textiles manufacturer began producing performance carburetors and crankshafts for BMW vehicles — which are reflected in the brand’s crest — and, eventually, full-blown racing vehicles. Over the decades, the partnership between the automaker and tuner has grown, with Alpina now plucking chassis straight from BMW’s assembly line for modification. Alpina’s focus has also changed from racing to building luxurious grand touring vehicles, like the Alpina B8 Gran Coupe and the Alpina XB7.
Pending German antitrust and regulatory approval, the current BMW and Alpina partnership will extend to Dec. 31, 2025. BMW will continue to supply vehicles to Alpina for final manufacturing and modification with unique powertrain, chassis, aerodynamic and interior equipment. BMW said, “The company owned by the Bovensiepen family will continue to use its engineering expertise in developing, manufacturing and selling BMW Alpina vehicles within the existing cooperation until the end of 2025.” Alpina’s service, parts and accessories business will also continue independent operation with existing staff.
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However, after 2025, remaining Alpina staff will be offered new positions within the BMW Group and Alpina’s current branding, trademarks and vehicle program will be terminated and folded into the BMW mothership. BMW cites the “transformation toward electromobility and increasing regulation worldwide” as potential risks for small-series manufacturers like Alpina, calling out “emissions legislation, software validation and requirements for driver assistance and monitoring systems” as hurdles the BMW Group will help the boutique brand to navigate.
Here in the US, you’d be forgiven for thinking that Alpina was already a BMW subbrand. Bimmer already handles importing, sales and service for Alpina vehicles. For example, the Alpina B8 Gran Coupe is sold here as the BMW Alpina B8 Gran Coupe, which you can build and order using BMW’s web configurator.
2022 BMW Alpina B8 Gran Coupe Packs Style and Power
1/55 SLIDES © Provided by Roadshow The 2022 BMW Alpina B8 Gran Coupe is the most expensive version of BMW’s 8 Series. 2/55 SLIDES © Provided by Roadshow The luxury sedan is positioned as a more grand touring alternative to BMW’s track-tuned M8 Gran Coupe. 3/55 SLIDES © Provided by Roadshow With enhanced cooling and a larger intercooler, Alpina coaxes 612 horsepower out of BMW’s twin-turbocharged 4.4-liter V8. 4/55 SLIDES © Provided by Roadshow The B8 also features unique aerodynamic trim that is highlighted by large “ALPINA” lettering on its new chin spoiler. 5/55 SLIDES © Provided by Roadshow The most impressive exterior upgrade are the 21-inch forged wheels. 6/55 SLIDES © Provided by Roadshow Four-piston Brembo brakes grab 15.7-inch rotors and look fantastic doing so. 7/55 SLIDES © Provided by Roadshow The B8 is available in exclusive Alpina Blue or Alpina Green metallic hues. Buyers can also select from a wider palette of BMW Individual paints. 8/55 SLIDES © Provided by Roadshow The B8’s eight-speed transmission, adaptive suspension and xDrive all-wheel-drive system have all been tuned with an emphasis on refinement and comfort. 9/55 SLIDES © Provided by Roadshow Check out our full, rated review of the 2022 BMW Alpina B8 xDrive Gran Coupe for more details. 10/55 SLIDES © Provided by Roadshow And keep scrolling to see more photos. 11/55 SLIDES © Provided by Roadshow 12/55 SLIDES © Provided by Roadshow 13/55 SLIDES © Provided by Roadshow 14/55 SLIDES © Provided by Roadshow 15/55 SLIDES © Provided by Roadshow 16/55 SLIDES © Provided by Roadshow 17/55 SLIDES © Provided by Roadshow 18/55 SLIDES © Provided by Roadshow 19/55 SLIDES © Provided by Roadshow 20/55 SLIDES © Provided by Roadshow 21/55 SLIDES © Provided by Roadshow 22/55 SLIDES © Provided by Roadshow 23/55 SLIDES © Provided by Roadshow 24/55 SLIDES © Provided by Roadshow 25/55 SLIDES © Provided by Roadshow 26/55 SLIDES © Provided by Roadshow 27/55 SLIDES © Provided by Roadshow 28/55 SLIDES © Provided by Roadshow 29/55 SLIDES © Provided by Roadshow 30/55 SLIDES © Provided by Roadshow 31/55 SLIDES © Provided by Roadshow 32/55 SLIDES © Provided by Roadshow 33/55 SLIDES © Provided by Roadshow 34/55 SLIDES © Provided by Roadshow 35/55 SLIDES © Provided by Roadshow 36/55 SLIDES © Provided by Roadshow 37/55 SLIDES © Provided by Roadshow 38/55 SLIDES © Provided by Roadshow 39/55 SLIDES © Provided by Roadshow 40/55 SLIDES © Provided by Roadshow 41/55 SLIDES © Provided by Roadshow 42/55 SLIDES © Provided by Roadshow 43/55 SLIDES © Provided by Roadshow 44/55 SLIDES © Provided by Roadshow 45/55 SLIDES © Provided by Roadshow 46/55 SLIDES © Provided by Roadshow 47/55 SLIDES © Provided by Roadshow 48/55 SLIDES © Provided by Roadshow 49/55 SLIDES © Provided by Roadshow 50/55 SLIDES © Provided by Roadshow 51/55 SLIDES © Provided by Roadshow 52/55 SLIDES © Provided by Roadshow 53/55 SLIDES © Provided by Roadshow 54/55 SLIDES © Provided by Roadshow 55/55 SLIDES © Provided by Roadshow
In the brands’ homeland — where Alpina has, until now, remained an independently recognized automaker with its own European network — we yet don’t know what the post-2025 BMW/Alpina relationship will look like if approved. Will it resemble the US model where Alpina is treated as a top-spec luxury designation or as a Mercedes-Maybach-esque ultraluxury subbrand? Only time will tell.
This was originally published on Roadshow.
Keyword: Alpina Acquired: Luxury Tuner Will Join BMW Group in 2025