LOS ANGELES: Acura marked the debut of the next generation 2023 Integra with the launch of its first NFT and by becoming the first automaker to open a digital showroom in the metaverse.
The first 500 customers to reserve the 2023 Acura Integra at Acura.com/Integra-Reserve1, get the chance to claim a limited edition NFT, exclusively designed by 3D artist, Andreas Wannerstedt.
Following the release of the Integra NFT, Acura will open a digital showroom in the metaverse on March 22, called Acura of Decentraland, where fans can immerse themselves into a virtual world of the next gen Integra and the Acura brand. www.acuraverse.com
Visitors are not required to have NFT ownership for entry to the Acura of Decentraland digital showroom when it opens in conjunction with the first-ever metaverse fashion week.
In celebration of Integra’s return to the Acura lineup last week, the brand dropped its first NFT, with the opportunity available to the first 500 customers who reserve their vehicle.
Once a customer reserves an Integra, they will have the chance to claim their base NFT, which will upgrade into a unique Integra NFT upon delivery of the customer’s purchased Integra vehicle.
The unique Acura NFT will feature the surreal textures and colours Wannerstedt is known for, and each will be a unique artistic representation of the next gen Integra.
The new Integra returns an iconic nameplate to the Acura lineup. Like the original Integra, which helped launch the Acura brand in 1986, the all-new Integra is a compact premium sport sedan with a striking five-door design, emotional performance and fun-to-drive spirit.
With a powerful turbocharged engine making 200hp, an available six-speed manual transmission and limited slip differential, the Integra was developed with enthusiast drivers in mind. It’s sold in the States for US$30,000 (RM126,000).
Keyword: Acura enters metaverse with Integra NFT and virtual showroom