Photo credit: Dodge Division, Chrysler Corporation
The Colt was the first Mitsubishi that Chrysler rebadged and sold in the United States, and the 1971-1978 rear-wheel-drive Dodge Colts did a fine job competing for sales with the likes of the Toyota Corolla and Chevy Vega. These cars were cheap and simple, emphasis on cheap, and the copywriters who worked on this magazine advertisement for the '74 Colts seemed to have trouble coming up with convincing praise for their subject matter.
Photo credit: Murilee Martin
Let's look at the selling points listed here:
Keyword: 1974 Dodge Colt a Very Car-Like Little Car