- UPDATE: Sleek concept bound for Goodwood debut
- The story to here
- April 22: Genesis trademarks Speedium name
- April 14, 2022: Genesis X Speedium Concept revealed
- Key Points
UPDATE: Sleek concept bound for Goodwood debut
Genesis has confirmed the X Speedium Coupe concept will make its ‘real world’ debut at the Goodwood Festival of Speed next month.
The event will mark its first public event since it was unveiled in April, following the earlier reveal of the slightly more sporting X concept.
The X Speedium Coupe concept is set apart from its predecessor with a new grille-free front end, along with a stretched wheelbase and squarer roofline – potentially hinting at plans for a big four-door coupe to sit alongside the next-generation G90 limo.
At Goodwood, the X Speedium will be presented alongside an actual production model: the new Genesis Electrified GV70, recently driven in Australia. Catch our first-drive review at the link below.
The story to here
April 22: Genesis trademarks Speedium name
Following the global debut of the sleek Genesis X Speedium Coupe concept, public government documents in Australia reveal that a trademark has been requested for the Speedium name.
This news does not necessarily represent confirmation that the Speedium will enter production, as pre-emptive trademarking is often carried out to ensure a compelling name is not snapped up by a rival.
Still, the X Speedium show car is Genesis’s second swing at this concept, having already revealed the initial X concept in April last year. Interestingly, that earlier concept looked even more production-ready than this latest iteration.
Realistically, if the X Speedium does enter production, it could be more likely to arrive as a large four-door coupe rather than a two-model, and the latest concept’s stretched roofline could be a hint towards such a plan.
For an idea of how treacherous the world of trademarking can be for global brands, see our story below about Ford’s efforts to bring its US-market Edge to Australia, where Toyota already owns Edge as a variant badge. (And all for nought, now, given the Endura has exited Australia.)
April 14, 2022: Genesis X Speedium Concept revealed
Key Points
- The concept previews Genesis’s future EV-led reductive design language
- It is based on the Genesis X Concept
- Genesis aims to have an all-EV line up by 2030
Genesis has unveiled its latest concept, the X Speedium Coupe, which it says incorporates the brand’s DNA (Audacious, Progressive, Distinctly Korean), while looking ahead to the next wave of EVs.
The Genesis X Speedium Coupe was born out of a “freestyle” design exercise based on the Genesis X Concept, led by 2022 World Car Person of the Year – Genesis Chief Creative Officer Luc Donckerwolke.
The name Speedium was inspired by the passion for motorsports felt by Genesis designers at the Inje Speedium Racetrack and encapsulates a belief that the emotional value of driving will remain strong well into the electric future.
Genesis went with a reductive, or “less is more,” approach to the concept, which features restrained elegance, clean lines, and subtle curves.
If you’re hoping to see the X Speedium Coupe go into production, you will be disappointed.
“This car is an open-door moment in Genesis’s journey towards our future EV design,” said Donckerwolke.
“This isn’t a show car – it’s a look into our design processes as we explore ideas for the next wave of EVs.”
The front of the vehicle features a variation of Genesis’s signature two line lamps, which have evolved into a full-width element that encompasses the shape of the crest resembling the Genesis crest grille.
It was designed to carry the brand signature of the wing-face in lieu of an actual grille by integrating the daytime running lamps with the low beam and high beam together. According to Genesis, the new EV face symbolises Genesis’s transformation towards becoming an all-electric car brand by 2030.
Looking at it from above reveals an hourglass silhouette formed from the curvaceous wheel arches that give the X Speedium Coupe a muscular presence.
Viewed from the side, the parabolic line extending from the front to the rear of the car maintains forms a classic, “anti-wedge” design, which culminates in an understated, but streamlined, look.
The elliptical tail balances out the look, while the V-shaped brake lights interrupt the circular shape by producing the striking contrast, which is a Genesis hallmark.
“We are giving each design element space to breathe,” said Donckerwolke.
“It’s not about making the design elements compete with each other, but about orchestrating the elements so that they complement and respect one another.”
The concept’s metallic emerald green shade is referred to as “Inje green.”
Why did they choose that colour? It encompasses the mountainous landscape in the country’s east where the Inge Speedium racetrack that inspired its name is located.
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