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AutoHebdo (AutoTrader pour nos amis anglos) se targue de gérer le plus important inventaire de véhicules à vendre, neufs ou usagés, au Canada. Au Québec aussi: avec cinq millions de visites pour ses quelque 125 000 annonces chaque mois , c’est là une banque de données fort intéressante à analyser.

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Avec pareil doigt sur le pouls automobile dans la Belle Province, la plateforme non-transactionnelle a eu tout le loisir, encore cette année, d’ausculter les modèles qui ont été activement les plus recherchés (du 1 er janvier au 30 novembre).

Généralement, c’est la Honda Civic qui arrive au sommet du palmarès québécois. Pas pour 2021: pour la toute première fois, c’est une voiture de luxe qui s’installe en tête de liste. Et c’est la Porsche 911 qui le fait, sautant de la 7 e position qu’elle occupait l’an dernier, pour mieux repousser la berline compacte japonaise au second rang.

top10 des véhicules les plus recherchés au québec: la porsche 911 détrône la civic

Surpris? Pourtant, voilà qui concorde tout à fait avec la tendance notée par le plus récent sondage d’AutoHebdo mené à travers le pays: près de la moitié des acheteurs de véhicules (48%) y ont déclaré que la pandémie leur avait permis d’économiser considérablement plus qu’auparavant. Surtout, parmi cette moitié de ménages qui ont pu économiser davantage, les deux tiers (63%) «prévoient utiliser l’argent épargné pour acheter un véhicule et le tiers de ces acheteurs disent avoir l’intention d’acheter un véhicule plus dispendieux que celui qu’ils avaient initialement choisi», révèle encore l’enquête.

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Un Top10 aux multiples saveurs

Bon, si Porsche et Honda s’installent en tête des recherches, quels sont les huit autres modèles de véhicules qui se sont illustrés au Québec en 2021 sur le «marketplace» d’AutoHebdo? Les voici:

  1. Porsche 911
  2. Honda Civic
  3. Toyota Rav4
  4. Ford F-150
  5. BMW Série 3
  6. Ford Mustang
  7. Mercedes-Benz Classe C
  8. Honda CR-V
  9. Jeep Grand Cherokee
  10. Mazda3

Ça, c’est pour le Québec au grand complet. Mais si compare les différentes grandes régions métropolitaines, le portrait est tout autre. À Montréal, c’est la Honda Civic qui est la plus recherchée. À Québec et à Sherbrooke, c’est le Toyota Rav4.

Sinon, pour les agglomérations comme Saguenay, Trois-Rivières, Saint-Jérôme et Gatineau, c’est le Ford F-150 qui remporte la palme du véhicule le plus couru.

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top10 des véhicules les plus recherchés au québec: la porsche 911 détrône la civic

D’ailleurs, sans surprise, c’est la camionnette de Ford qui rafle les honneurs du véhicule le plus recherchée pour l’ensemble du Canada cette année. Le grand favori des six dernières années est accompagné sur le podium par la Ford Mustang et la BMW Série 3, comme c’était le cas l’année précédente.

Toujours au niveau canadien, la Porsche 911 n’arrive qu’en 4 e place, suivie de la Mercedes-Benz Classe C. N’eut été de la Honda Civic (6 e place) et du Toyota Rav4 (7 e place), le Top10 des véhicules les plus recherchés au pays de la Feuille d’érable sur AutoTrader aurait été exclusivement de luxe, avec les Mercedes-Benz Classe E, Chevrolet Corvette et BMW M qui ferment la marche.

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