People blow up expensive cars with surprising frequency, for various reasons. Some are mad that the car exhibits problems, while others just blow up fancy rides to dunk on haters, exhibit wealth, or for no good reason. One artist who goes by the name “Shl0ms” just blew up a Lamborghini Huracan, and is now selling highly detailed videos of 888 of the supercar’s remains as individual NFTs via auction. Pricing starts at 0.01 Ether, or roughly $26 apiece, per Fortune.
Another 111 so-called “$CAR” NFTs exist, for a total of 999, but they’re being held for the team behind the elaborately choreographed explosion, as well as the investor behind the whole project.
At first blush, the whole thing feels like a cunning, slickly marketed missile aimed at the intersection of crypto, NFTs, and a host of other recently gold-rush-generating buzzwords. Maybe that’s because many of us are conditioned to think of NFTs and crypto as some kind of bad-faith gold rush.
The Exploding Lamborghini Video
A visit to Shl0m’s Twitter account is a seeming immersion into the sort of pump-‘n-dump hype machine you’d expect to find behind many other cryptocurrency or NFT opportunities of the moment.
Though, a closer look a Shl0ms reveals that atmosphere comes from other Twitter users excitedly sharing news coverage of the Lamborghini explosion and feverishly pinning that exposure to perceived increases in the (yet-to-be-released) NFTs’ value.We know you’re probably here for the Lamborghini explosion, so here’s that:
When reached for comment via their website, the faceless artist insists it isn’t a protest against crypto, as other outlets have reported, but rather a critique of short-term greed and hopefully an example of how digital currencies can be used for more than just “zero-sum wealth extraction.”
Still, Lamborghini the automaker did just partner with an artist to sell off five NFTs of a graphically-exploded Lamborghini being shot into space, so it does seem like this could be mocking that a little bit.
NFT Auction Proceeds Will Fund More Art
Most of the proceeds of the sales, we’re told, will fund future public art installations. Shl0ms views NFTs for their original purpose—minting a digital entity’s singularity on the blockchain as proof of its originality—and wants to use the digital artwork’s intersection with currency as a way to funnel value toward good. Therefore it makes sense, to some degree, that just as demolishing his Huracan is performative, the air of publicity from others feels like a performance in itself.
If it leaves some observers with a scammy crypto scheme taste in their mouth, know that Shl0ms doesn’t want you to think of their project that way, and hopes the buyers of the NFTs are looking to appreciate the creation and the future art it funds, rather than simply accruing value. It’s not supposed to be taking advantage of anyone in particular, but rather of the broader financial movement of the moment to raise funds for further art projects.
Blowing Up The Car
That blow-up was more complex than you’d imagine, with the artist mentioning how carefully charges needed to be placed to avoid obliterating the Huracan too much. We doubt, based on the video evidence above, that the Lambo was left in exactly 999 pieces post-‘splosion, but hey, 999 feels like a nice, cool number, doesn’t it?
In all, Shl0ms and company spent about two weeks testing explosives and even blowing up another (presumably less interesting) car before turning their hired explosives expert (said to be “federally licensed”) on the used Lamborghini. If you’re salty about the lost car, Shl0ms says it was purchased for about a quarter of a million dollars and apparently had lots of miles on its odometer.
Following the big boom, the artist collected the 999 pieces and took detailed, closeup, rotating 4K videos of each one. Those are what are being sold off as NFTs, or non-fungible tokens, inimitable digital properties on the blockchain. Again, the proceeds of the NFT auction taking place February 25 will go to funding artistic installations.
Keyword: The Artist Behind Exploding Lamborghini NFT Videos Says It'll Pay For More Art