STUTTGART: Everybody loves a winner. Porsche included.
The German sports car maker has appointed tennis star Emma Raducanu as its latest brand ambassador.
In April, she will start her tour of duty with the car maker at the Porsche Tennis Grand Prix in Stuttgart’s Porsche Arena.
Raducanu, 19, represents a new generation of young players on the way to the top of women’s tennis. She is ranked world number 13. After her success at the US Open, she was made a Member of the Order of the British Empire by her country – the youngest woman ever to receive the honour.
The first British woman to win a Grand Slam since Virginia Wade in 1977, Raducanu was born in Toronto, Canada in 2002 to a Romanian father and a Chinese mother.
When she was two, she moved with her parents to Britain and took up tennis at the age of five.
Raducanu complements the Porsche family, which includes the likes of Germany’s current top tennis player, Angelique Kerber. Also from the world of sport is the golfer Paul Casey, from England, and Germany’s football World Cup winner Sami Khedira, who is active as the ambassador for the Porsche junior development programme.
Others representing the sports car manufacturer’s company and product communications are the German rally legend Walter Röhrl, the Australian Endurance World Champion Mark Webber and Norway’s double Olympic skiing champion Aksel Lund Svindal.
Two former Porsche works drivers are also brand ambassadors – GT specialist and development driver Jörg Bergmeister and two-time Le Mans winner Timo Bernhard.
Keyword: Tennis star Emma Raducanu becomes new Porsche brand ambassador