Tyre marque Reise Moto has signed Ashish Raorane as a brand athlete. Roarane in 2021 became the first Indian rider to compete in the Dakar Rally as a privateer.
Reise Moto is a joint venture between the Mahansaria Group and European tyre firm Mitas. The tyre firm has signed Raorane as its brand athlete for 3 years.
Ashish Raorane will represent Reise Moto at all the motorsport events that he participates in, both domestic and international. This will include Dakar 2024 which he qualified for by finishing 11th overall in the Rally2 category of the Abu Dhabi Desert Challenge in March.
Reise Moto claims that it decided to sign Raorane as its brand athlete in line with its image as a marque that supports the passionate riding community in India. The firm’s range of tyres caters to a wide variety of riders from commuters to trail and track riders.
Reise Moto claims that over the three-year period that he is signed with the tyre marque, Raorane will be sharing key insights with the firm. These insights states Reise Moto, will help the firm in developing its next-gen flagship range. The firm will also use Raorane’s insights to develop competition-spec off-road tyres.
Speaking about signing Ashish Raorane as the brand athlete for the tyre marque, Yogesh Mahansaria, Founder & Managing Director, Reise Moto said, “We are thrilled to have Ashish Raorane as our Brand Athlete. His experience and passion for racing will help us showcase our commitment in delivering high-performance tyres for the passionate riding community. As a premium two-wheeler tyre brand, our aspiration is to be involved deeply with the riding community and understanding the requirements which can enhance their riding levels. Ashish’s experience of competing in some of the most challenging international and domestic races gives him great insights and we are confident that our customers will relate with his experiences.”
Adding his thoughts on being signed by Reise Moto, Ashish Raorane stated, “I am delighted to be associated with Reise Moto and am looking forward to a promising participation at Dakar 2024. I have already experienced the TrailR range and must say it felt comfortable and promising even in challenging conditions. Their commitment to delivering high-performance tyres for the passionate riding community is truly remarkable, and I am excited to work with them in promoting this commitment. I also look forward to sharing my insights with the Reise Moto team for the development of their entire tyre range.”
Reise Moto will kick off its calendar of events for customers next month with the TrailR academy in June 2023.
Thoughts About Reise Moto Signing Ashish Raorane
Reise Moto despite only entering the Indian tyre market rather recently has already made a name for itself as the tyre marque for the enthusiasts. By signing Ashish Raorane as its brand athlete, the firm has the chance to bring a flagship range of tyres to the enthusiast community. The signing of Raorane will also ensure more eyeballs will be on the brand with the rider set to participate in Dakar 2024.
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