Discreet revisions made to German sports car-maker’s iconic crest that’s been used since 1952
Porsche has redesigned its famous crest as part of its 75th anniversary celebrations.
Tipped to make its first appearance on the third-generation 2024 Porsche Panamera at the end of this year, the changes to the revised badge are best described as subtle, despite Porsche’s claims it took no less than three years to tweak.
Porsche says it was important the badge remained “instantly recognisable” but that the update was necessary to bridge the 75-year-old car-maker’s past with its electrified future.
The new badge has a “more substantial silhouette” than today’s crest, according to Porsche, which was last updated in 2014.
But it remains heavily influenced by the original emblem first introduced in 1952.
As part of the process, designers and consultants decided to widen the top of the crest while narrowing the bottom.
Some of the graphics, meanwhile, are more recessed while others are said to appear to have a three-dimensional look.
Even the colours have been altered. Side-by-side you might notice the gold now has a darker tint than before.
The lettering is also thinner and simpler and is said to be “more modern” but still keeps a “traditional touch”, Porsche claims.
Other changes include a 3D honeycomb finish for the burgundy stripes, a cleaner brushed metal background for the lettering and newly designed antlers.
The prominent horse in the centre of the badge also freshens up and gets a “more dynamic and more angry” appearance, says Porsche. It also now stands below ‘STUTTGART’ lettering – appropriate since it is the German city’s mascot.
Commenting on the revised crest
“When we presented the crest, there was always the desire to actually feel it and not only look at it,” said Porsche’s chief sports car designer Matthias Kulla.
“The effect it has, not just as a graphic but as a 3D piece, was a very strong focus,
Interestingly, the original 1952 logo was designed by Franz Xaver Reimspiess, who also conceived the Volkswagen emblem back in 1936.
At first, the Porsche roundel only appeared on the Porsche 356’s steering wheel, before further badges were integrated on the door handles.
It wasn’t until November 1954 the famous crest first migrated to the Porsche 356 Speedster’s bonnet.
Despite rolling out its new logo from the end of this year, Porsche says it will continue to make and sell the 1952, 1963, 1973, 1994 and 2008 badges for owners of its classic models.
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