Still, Piech is committed to making Piech Automotive a car brand that stands the test of time. Along with the GT, he intends to develop both a four-seater limousine and an SUV, with intentions to produce around 10,000 cars annually. Piech believes his company’s “asset-light strategy,” whereby manufacturing is outsourced and suppliers will provide key technologies, will benefit its growth and ability to keep costs down.
“We’re going for a niche market that’s very stable and profitable,” said Piech. “I’m trying to do this right. I can’t put my name on this and fail.”
Keyword: Porsche Heir’s Electric Sports Car Will Cost Way More Than The Taycan