Mercedes-Benz has implemented a new system for customers to purchase a new car through a fully integrated and holistic buying experience in Malaysia.
The new agency model for retail promises to offer Mercedes-Benz customers with unmatched convenience and the luxury of time. It allows customers the freedom to interact with the brand whenever and wherever they prefer. It also provides customers an unparalleled array of choices from a wide national stock, all at a single, best price.
“The launch of our agency model is an exciting time for us and our retail network. This new approach brings a host of benefits from providing our customers the true luxury of time – a luxury that enables customers to interact with our brand on their terms, at their convenience. The agency model makes sure that it doesn’t matter if you’re shopping online, visiting a physical store, or doing both, our customers are offered with the best price and the process is smooth and clear,” said Amanda Zhang, CEO & President, Mercedes-Benz Malaysia.
Bettina Plangger, Vice President, Sales & Marketing, Mercedes-Benz Malaysia added, “The agency model is a business operation that puts our customers at the heart of it. It’s designed to match the changing ways our customers shop, while also empowering our Retail Partners with a more streamlined and efficient business approach. This model also helps us work towards giving our customers with the best possible experience.”
Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales (middle) with Sagree Sardien, Head of Region Overseas Mercedes-Benz AG and Amanda Zhang, CEO & President, Mercedes-Benz Cars Malaysia and SEA II, together with Mercedes-Benz management team and retail partners.
With this new concept, you can conveniently switch between the Mercedes-Benz Store and or its retail network, regardless of whether you want to exchange ideas with product experts or authorised agents; or obtain information and / or conclude the purchase contract online.
You will continue to benefit from a comprehensive range of services at Mercedes-Benz’s retail partners including vehicle sales, flexible financing options, maintenance and repair services, genuine parts availability, and warranty support. This convenient accessibility ensures a holistic ownership experience for customers.
Mercedes-Benz’s retail partners will continue as brand ambassadors, maintaining their pivotal role in offering customers a luxurious experience in their retail network. They will play a crucial part in ensuring a seamless customer journey of omni-channel experience, from the initial research phase to the vehicle handover upon purchase. The new agency model also offers its retail partners the opportunity to concentrate even more than before on customers and their support.
You can now visit the Mercedes-Benz Store and search for your new car: www.mercedes-benz.com.my/store.
Keyword: Mercedes-Benz Retail Gets Standardised Across Its Sales Network In Malaysia