PETALING JAYA: Mercedes-Benz Malaysia marked the brand’s “130! Years of Innovation” at the newly renovated Cycle & Carriage Bintang Georgetown Autohaus in the heritage city of Penang recently.
In line with the brand’s distinctive history, and long-standing partnership with its dealer, Cycle & Carriage Bintang Berhad, the 130! Year of Innovation celebrations pay tribute to Mercedes-Benz’s invention of the automobile in 1886 and its continued pursuit of excellence.
Speaking during the celebration, Mercedes-Benz Malaysia president and chief executive officer, Dr Claus Weidner said, “One hundred and thirty years ago, Gottlieb Daimler and Karl Benz carved their name in history books with the invention of the automobile. The Mercedes-Benz brand was born and has been moving onwards and upwards since. Decade in, decade out, we have been able to reinvent the automobile. Living out our ‘the Best or nothing’ motto, we continue to excel and set standards in the automotive industry.”
In Malaysia, the brand’s heritage is well-recognised with the first Mercedes-Benz vehicle sold in 1951. And in 2003, Mercedes-Benz Malaysia was established to carry on the brand’s legacy.
(From left) Mercedes-Benz Malaysia Vice President, Sales and Marketing, Passenger Cars, Mark Raine; Weidner; Wong; and Director of Operations, Ramasamy Devaraju.
Mercedes-Benz Malaysia’s long-standing partnerships with key dealers such as Cycle & Carriage Bintang Berhad have extended the brand legacy. Its in-country dealer network has been instrumental in the growth of the brand.
The Mercedes-Benz Malaysia network is the largest and most extensive, with 28 authorised dealerships covering both peninsular and east Malaysia.
Cycle & Carriage Bintang Berhad, chief executive officer, Datuk Wong Kin Foo said, “Part of Cycle & Carriage Bintang Berhad’s dedication to growing the Mercedes-Benz brand is its commitment to the northern region of Malaysia. Since 2011, a total of RM20 million has been invested, with the latest RM4 million for the upgrade of the Mercedes-Benz Cycle & Carriage Bintang (Northern) Georgetown Autohaus.
Our investments into the brand and retail network will continue over the next two years in the remaining six Autohauses throughout the country and it is expected to cost us RM30 million. This is the best way to add value for our customers’ trust in us.”
The 33,489 sq ft Georgetown Autohaus includes key aspects of the Mercedes-Benz Presentation System II (MPS II) and features seven display vehicles, an upgraded customer lounge area and 14 mechanical work bays for service. Displaying Mercedes-Benz’s new Corporate Identity, the Autohaus has been created and thoughtfully designed with customers in mind.
Keyword: Mercedes-Benz celebrates '130! Years of Innovation'