DUBAI: Lotus Cars stamps its mark in the UAE with a new showroom here.
The Lotus Dubai facility on Sheikh Zayed Road is the result of a partnership with Adamas Motors and offers new and existing customers the chance to experience the famous brand first hand in the heart of Dubai.
The 5,000 square foot showroom, capable of showcasing up to 10 cars, opened its doors with the presentation of the range of Lotus vehicles.
On display was the limited-edition Lotus Exige Cup 430 Type 25 with three of the worldwide volume of 25 units making their way to the GCC; the only Lotus 3-Eleven 430 in the Middle East finished in the famous Lotus black and gold livery; and the fastest Lotus production vehicle ever, the Evora GT430.
Present at the Dubai showroom opening are (from left) Blake, Majid Saif, Adamas Motors CEO Karl Hamer and Lotus Cars Middle East regional director Jonathan Stretton.
The new Lotus Dubai showroom includes a configuration room, allowing customers to plan their Lotus vehicle colour and trim selections in a comfortable and private space, alongside a customer lounge where guests can relax and enjoy a coffee made by a barista.
Lotus customers in Dubai will be able to service their cars at a new solus Lotus, state-of-the-art workshop facility in Al Quoz, with customers welcomed to the facility in person or invited to use a performance vehicle transporter designed to carry the range of Lotus vehicles.
Officially opened by Group Lotus plc commercial director Marcus Blake and Dubai Chamber of Commerce and Industry chairman Majid Saif Al Ghurair, the ceremony included guests, key media and senior management from across the Lotus operations.
“The UAE is an important market for Lotus and it has even greater potential for the future. With Lotus Cars Middle East and Adamas Motors, we’re looking forward to welcoming both our current and new customers in the region to the Lotus brand,” said Blake.
Another showroom will be set up in Abu Dhabi – the UAE capital – in the coming months.
Keyword: Lotus opens Dubai showroom