Lotus Advanced Performance to specialise in wild one-offs and special editions
Lotus has launched a new special operations division dubbed Lotus Advanced Performance (LAP) that has been created to develop one-offs and limited-run specials.
Set to be headed up by the former boss of Aston Martin Q, Lotus has released a preview image of what looks like an open-wheel track car that draws plenty of inspiration from a historic Formula 1 car.
There’s no confirmation on what powers it, but it’s thought the first Lotus Advanced Performance project could get a conventional internal combustion powertrain – something that is hinted at by the dual chrome pipes and the suggestion of a radiator and air intake.
As well as one-offs, LAP will also help owners personalise series production models like the Emira, including creating bespoke colours, trims and unique materials.
LAP has confirmed it will produce a special take on the Emira that will be launched in the coming weeks.
Once introduced, LAP will create a global support programme for the Emira GT4 customer race series.
A Lotus Driving Academy track tuition programme will also be launched at locations around the world, including introducing one at the car-maker’s Hethel HQ.
New LAP boss, Simon Lane, commenting on his new role said:
“I have always been a Lotus fan, and this has to be one of the most exciting roles in the automotive industry right now – a blank sheet of paper and the opportunity to launch a completely new division at the world’s most ambitious car brand. The LAP team and I have some fantastic and truly innovative ideas with very broad appeal, for Lotus fans young and old to those in search of unique experiences and collectible opportunities.
“Working in tandem with the hugely experienced Lotus Design team, and colleagues in our engineering teams around the world, we are going to build the most exciting and exclusive Lotus cars, embracing our exciting electrified future while also honouring our illustrious past.”
Keyword: Lotus launches bespoke division