Lamborghini’s latest figures show that its sales rocketed by 43% last year despite 2019 being a pretty bad year for the car industry in general – and 6/10 of those sales was a Urus SUV.
The company shifted almost 5000 copies of its £160,000 super-SUV out of sales totalling 8200. Parts sharing across the Volkswagen Group (which owns Lamborghini) makes the Urus very profitable too – it shares much with the Audi Q8, including its platform and interior architecture.
Lamborghini turnover was £1.6bn in 2019, 28% higher than 2018, with the Urus helping the company break its sales records in Europe (+28%) and North America (+45%). According to the company, 2019 was “unprecedented” for profitability.
Lamborghini CEO Stefano Domenicali said: “Our 2019 results reflect the talent and dedication of all Lamborghini staff around the world and we thank them and our shareholders for their trust and continuing support.
“We are sure of the strength, the energy, the enthusiasm, the passion and the deliberateness that characterise the women and men in Lamborghini, including during these difficult times. Building on our results so far, we continue to prepare for further sustainable growth and new opportunities in innovation and technology in order to reach new future milestones.”
Launched in 2018, the Urus isn’t the first Lamborghini SUV – the 1986 LM002 was, albeit that was a gargantuan double-cab pickup with military beginnings that launched decades before it was socially acceptable for a supercar company to make a ‘crossover’.
Conceived as a ‘practical supercar’, the Urus is powered by a 4.0-litre V8 with 650hp and 850Nm, good for a 3.6-seconds sprint to 62mph and a 190mph top speed. With that, though, it’s also as comfortable as the Audi Q8 on which it’s based, near enough.
Keyword: Lamborghini’s gamble pays off as Urus SUV soars