Lamborghini to replace 15 Aventador Ultimae models lost on Felicity Ace; Bentley to replace 200 cars in six months
15 examples of run-out Lamborghini Aventador Ultimae were destroyed in ship blaze
Two Volkswagen charter ships in the port of Emden
VW Group luxury brands Bentley and Lamborghini have pledged to replace the customer cars that were destroyed when the cargo ship taking them to the US last month caught fire and sank.
The Felicity Ace was transporting around 4000 Volkswagen Group cars from the Emden port in Germany to Davisville, Rhode Island, before a fire started in the hold from an as-yet unknown source. All 22 crew members were safely rescued by the Portuguese Navy.
Salvage work was under way to recover the 650ft-long ship after the fire had been extinguished, but it listed to starboard before sinking on 1 March, due to structural issues caused by the fire and rough seas, according to its manager. An investigation into the cause of the fire is under way, and there has been no indication of whether the blaze took hold in the engine room or in one of the cars.
Details of precisely which VW Group models were onboard have still yet to be confirmed, but Lamborghini CEO Stephan Winkelmann told reporters ahead of the annual Audi Group conference that the brand was shipping 15 Aventador models stateside on the boat – all from the run-out Ultimae series, limited to 350 coupés and 250 roadsters.
The Italian brand had previously stopped taking orders for the Lamborghini Aventador Ultimae after allocating all examples, raising questions as to whether it would be able to replace the lost cars. But Winkelmann said: “We put our heads together and luckily we are able to replace those cars, so there will be no loss for our customers in the US due to the sunken ship.”
Prices for the Aventador Ultimae were estimated to start from around £400,000, which put the potential loss from these cars alone at £6 million at least. The company has not said how long it will take to replace the cars.
Details of other Lamborghini models onboard were not given, but Winkelmann did say: “all the rest, we are able to replace”, suggesting they were series-production models destroyed that can be easily replicated. The firm’s American CEO previously confirmed that the Lamborghini shipment comprised mostly examples of the Urus SUV, but there were come Huracáns on board.
Meanwhile, sibling brand Bentley lost “almost 200 cars” according to CEO Adrian Hallmark, clarifying that they had all been sold but were not “end-of-line cars” like the Ultimae. “We have already found a solution for 100 that we can rapidly redirect, and we will catch the others up within six months,” he added.
“We have promised those customers, and we are doing some clever things in the meantime which we will talk about with dealers to keep them mobile.”
Earlier reports suggested that Porsche had 1100 vehicles on the ship, with one American economist estimating the total cost of damages to the VW Group at $335 million (£247m).
“We’re already working to replace every car affected by this incident, and the first new cars will be built soon,” Angus Fitton, vice-president of public relations at Porsche Cars North America, told the Associated Press earlier this month.
There are now fears that the ship could pollute the Atlantic Ocean, as it was carrying 2200 tonnes of fuel and 2200 tonnes of oil, in addition to the cars – some of which reportedly were pure-EVs, prompting fears that leaking lithium ion batteries could pose another hazard.
The ship is sitting two miles below the surface in international waters, meaning no country automatically assumes responsibility for its recovery.
Keyword: Lamborghini and Bentley to replace 215-plus cars lost in ship fire