Demand for the Outback has plummeted since the new one was launched. Through the first quarter, Subaru sold just 27,074 Outbacks in the US. During the same period last year, more than 39,000 wagons were sold. For years, the Outback ranked among Subaru’s top-selling vehicles in the United States, holding strong even as the outgoing model began to show its age. Now there’s an all-new Outback that leans more heavily into SUV territory, leaving much of its wagon identity behind. Subaru likely would have expected the strong sales to continue. They haven’t. Last month, Subaru delivered just 10,004 examples of the new Outback nationwide, a huge 42.9 percent decline from March 2025, when the previous model was still on sale in its final stretch. Through the first three months of this year, 27,074 new Outbacks have found homes compared to 39,934 units in Q1 2025, representing a 32.2 percent decline. Read: Subaru Has Two Winners And A Lot Of Losers If Outback sales remain consistent for the rest of the year, Subaru may end 2026 having sold only around 109,000 units, based on its current Q1 pace. To put that into perspective, it sold 161,814 Outbacks in 2023 and 168,771 in 2024. It seems likely that the Outback’s controversial redesign from a rugged wagon into a more conventionally-shaped SUV may have impacted demand for it. In addition, it costs $5,000 more than the old model, and while it’s much more advanced, many people can’t afford that extra money in today’s climate. Company-Wide Sales Take A Beating Admittedly, the Outback isn’t Subaru’s only model struggling this year. Total company sales are down 14.9 percent in Q1 to 141,944 units, and fell 23.5 percent in March to 54,674. Sales of the Ascent dropped 27.5 percent last month to 3,324, while BRZ deliveries fell 13.8 percent to 288 and Crosstrek declined 13.5 percent to 15,721 units. The popular Forester wasn’t spared either, slipping 9.6 percent to 20,412 units. The Impreza took a sharper hit, with deliveries down 50.9 percent to just 1,498. Legacy sales collapsed 83.5 percent to 418, though that was expected given it has been discontinued and is running on inventory fumes, while WRX volumes also slid 17.3 percent to 1,273. However, Q1 figures show a more mixed picture, with Forester sales actually up 8.6 percent and BRZ essentially flat with a 0.1 percent increase. The only Subaru model to post a gain in March was, somewhat unexpectedly, the all-electric Solterra. The company sold 1,736 units during the month, up 50.4 percent from 1,154 a year earlier. Even so, its Q1 total remains down 2.9 percent, a reminder that one strong month doesn’t fully offset a slow start. Subaru USA Sales 2026 ModelMar-26Mar-25Diff.Q1 26Q1 25Diff.Ascent3,3244,584-27.5%9,17511,079-17.2%BRZ288334-13.8%8038020.1%Crosstrek15,72118,169-13.5%38,49743,612-11.7%Forester20,41222,570-9.6%54,15249,8658.6%Impreza1,4983,049-50.9%3,9127,907-50.5%Legacy4182,540-83.5%1,7885,800-69.2%Outback10,00417,539-42.9%27,07439,934-32.2%Solterra1,7361,15450.4%3,0413,131-2.9%WRX1,2731,539-17.3%3,5024,827-27.5%TOTAL54,67471,478-23.5%141,944166,957-14.9% SWIPE