It’s been a while since we could report some good financial news about Aston Martin, so we’re please to say the firm has reported higher than expected sales for the first quarter of 2021.
Much of the bounce back is down to strong demand for the DBX performance SUV, which accounted for 55% of the 1353 cars sold from January to April.
The total sales are double of those in the first quarter of 2020, although the industry was in turmoil at the time due to the coronavirus pandemic.
Despite the fact Aston’s revenue from January to April was £224 million it still represents a pre-tax loss of £42.2 million, but last year the loss was £110.1 million.
So it looks as if Aston’s fortunes could be on the turn with the launch of the DBX and new chairman Lawrence Stoll.
In a statement Stroll said: “I am very confident in the future success and potential for Aston Martin as we transform the company to be one of the greatest luxury car brands in the world.”
Aston Martin chief executive Tobias Moers said: “I am pleased with our performance in the first three months of the year, delivering results in-line with our expectations of good growth and progress on the path to improved profitability and cash generation.
“We are encouraged by the growth in orders for both GT/Sport and DBX, providing good visibility.”
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Keyword: DBX helps Aston Martin bounce back