Chinese EV manufacturer BYD has released photos of the first model of its new F brand, along with a promotional video showing the cryptic numbers: “2316”.
There are very few clues to decode BYD’s message, and the question mark sign indicates that the automaker expects auto enthusiasts to play the guessing game. More of that later, but first, let’s look at the F brand and its first model.
BYD’s F Brand
Recently, there have been rumors about a new marque from BYD, internally codenamed “F Brand”. According to local Chinese media, the F Brand’s first model will focus on the off-road market and its models will be equipped with a new powertrain fully developed in-house. According to Yiche, the model which will be launched this year is set to outperform the Mercedes-Benz G-Class.
The F Brand is positioned between BYD’s Denza and YangWang brands and will release models in different segments such as sports cars, pickups, and offroad vehicles.
SF
While there is very little information on the new brand and its first model, spy shots show that the hardcore SUV has a similar silhouette to the Yangwang U8. The U8, which was unveiled on January 5, is from another of BYD’s ever-expanding list of brands – YangWang.
The internal code of this model is “SF”, and it adopts a non-load-bearing body structure and will be marketed as a hard-core off-road SUV.
The new car is also equipped with conventional door handles and fixed pedals, and has good ground clearance. Coming to the rear, the SF brand has an external spare tire like the YangWang U8, and the taillights are expected to be designed vertically.
In terms of power, the first model of the F brand is equipped with a self-developed new powertrain, which surpasses the Mercedes-Benz G-Class in terms of performance. According to BYD, it has a comprehensive battery life of 1200km, and the maximum output power exceeds 500 kW. For context, the Mercedes-Benz G550 churns out 310 kW (416 hp), while the AMG-badged G63 spurts out 430 kW (577 hp). The SF is also equipped with front and rear differential locks and power locks and adopts a non-load-bearing body structure.
It is reported that the new car will be equipped with BYD’s new hybrid power system, and it is not an extended-range technology. The new hybrid power system will continue the technical advantages of DM-i and DM-p.
Keyword: BYD releases photos of its new 670hp PHEV, cryptic message for its new “F Brand”