Snapshot
- BYD to show and sell vehicles through Eagers Automotive showrooms
- Buyers can either purchase online or in-store
- Existing partnership with Mycar remains
Chinese electric vehicle manufacturer BYD’s upcoming models will feature in Eagers Automotive showrooms around the country, its Australian distributor has announced.
EVDirect.com, Australia’s exclusive distributor of BYD, announced it has formed a retail partnership with Eagers Automotive for the EV brand after a Memorandum of Understanding was signed earlier this year, allowing the manufacturer to make use of the dealership network’s existing market experience and after-sales facilities.
While exact locations of BYD dealers are yet to be finalised, the brand still plans to offer online sales in conjunction with the traditional bricks and mortar model, with fixed prices to remain across both formats.
“This is an important milestone in the journey to bring BYD, the most anticipated and exciting new auto brand to market in Australia,” said Luke Todd, Managing Director of EVDirect.com.
“The arrangement allows us to retain the benefits of a streamlined direct to customer model, while also expanding our physical sales and after-sales infrastructure in line with the growth trajectory of the BYD product range.
“Between BYD and EVDirect.com we have invested heavily over the last few years to establish mass scale production of BYD electric vehicles for the Australian market.
“Eagers was a natural choice to be part of our BYD retail dealer solution to facilitate wider access to the latest EV technology for Australian customers, combining a national footprint with its retail expertise and experience to support and expedite our ambitious growth plans.
“From day one of our discussions, we were impressed by Eagers’ desire to innovate in line with our strategic plan to optimise the BYD customer experience with new retail formats, such as the recently opened Automall in Indooroopilly Shopping Centre in Brisbane, allowing us to offer BYD customers the best of online and in-store experience with an unrivalled national aftersales support network.”
BYD Australia’s General Manager, Wing You, said the new partnership will enhance the projected success of the marque’s $44,990 Atto 3 model, having secured more than 3000 orders before its third-quarter arrival.
“We are extremely confident that BYD’s first mass produced vehicle for Australia the Atto 3, will be an amazing success with more than 3000 orders already placed,” said Wing.
“We have been working closely with our distributor partner, EVDirect.com, on how best to implement an extensive network to provide immediate scale and support for our expanding range of new BYD products, and are very excited with the inclusion of Australia’s largest dealership group – Eagers Automotive – as our retail dealer partner to complement our long-term relationship with EVDirect.com.”
Late last year, BYD announced it would partner with Mycar – formerly Kmart Tyre and Auto – to manage servicing and deliveries, with the deal set to remain as an alternative to Eagers.
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Keyword: BYD EVs to be sold through Eagers Automotive