MUNICH: MINI design is changing and the BMW-owned brand will unveil a concept study of a crossover model , which will provide the first full preview of the new design language for the next-generation all-electric model family.
It will be presented to the public for the first time at the end of July 2022.
The new design language MINI refers to as “Charismatic Simplicity” is a design that helps each new model develop a strong individual character of its own, focusing on the essence of the brand with a clear, reduced design language.
Materials fitted in cars will be produced sustainbaly. For example, the next MINI model generation has a leather-free interior and dispenses almost entirely with chrome elements.
The new design language also exploits the opportunity of electrifying the powertrain to generate the driving pleasure you expect from MINI entirely without local emissions.
“Purely electrically powered models from MINI give us a unique opportunity to rethink our design. At the same time, we retain the attention to detail, sense of tradition and passion for innovation that MINI is renowned for,” says Oliver Heilmer, Head of MINI Design.
The vehicle architecture for the new MINI model generation has been developed for purely electric mobility. It will continue to offer a small footprint while making interior space more efficient for the comfort and well-being of its occupants.
According to MINI, Charismatic Simplicity reduces the number of components and concentrates on essential elements, helping the design of future MINI models achieve “an emotional, intuitively perceptible identity.”
In the cockpit of future MINI models, the OLED technology for the fully digital display and control unit presented for the first time in the MINI Vision Urbanaut means more functions can be combined in a single control unit.
MINI is the world’s first car manufacturer to offer a touch display with a fully usable round surface.
The innovative display technology paves the way for a new user interface design. At the same time, the MINI design retains analogue control units such as the toggle switches below the central interface to show its attention to detail and distinctive design.
Keyword: Brace for big changes in MINI cars