2008 Mercedes-Benz ConceptFASCINATION

Stuttgart, Sep 11, 2008 – Mercedes-Benz builds the world’s most desirable coupés – a claim which the Stuttgart-based car maker is underlining at the 2008 Paris Motor Show with its ConceptFASCINATION design study. This unique vehicle, whose innovative and unconventional proportions interpret the emotional appeal of a coupé in a new way, represents an exciting and intelligent combination of sporty and elegant design with stylish practicality.

Wood, aluminium and smoked glass give a particularly exclusive look and feel to the luggage compartment which incorporates a refrigerated compartment and a humidor as well as offering a large load space. These attributes embody the two objectives of ConceptFASCINATION – to provide a high level of practical usability and to create a coupé which appeals to the heart with fast, thrilling lines. In developing this design study, Mercedes-Benz has given fresh impetus to the long-established (although now rarely seen) “shooting brake”, a vehicle category with its own distinctive charisma. Freed from the constraints of a specifications book, the designers have created an automotive sculpture with great aesthetic appeal which once again demonstrates Mercedes-Benz’s high level of design expertise.

ConceptFASCINATION is a unique jewel of compelling automotive design which is distinguished by its irresistibly dynamic lines yet still offers the benefits of a large luggage compartment. A particularly notable feature of the design is that the practical load space develops organically from the exciting and elegant lines of this lifestyle coupé, giving it its special charisma. Inside, the tone is set by fine, exceptional materials hand-crafted to the highest standard. Absolute perfection and attention to detail make this design study an incomparable gem which conveys at one and the same time a sense of sporty forward movement and elegance, savoir-vivre and exclusivity of the highest level.

Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG, commented: “This design study continues the long tradition of exciting coupés from Mercedes-Benz in impressive style. With its emotionally appealing lines, ConceptFASCINATION offers a completely new interpretation of the coupé. Its aesthetic, dynamic looks and painstakingly crafted details ensure that this study meets the highest design standards.“

The design study’s elongated body is dominated by the dynamic front-to-rear sweep of its lines which gives it a dynamically charged look, evoking movement even when the vehicle is stationary. This impression is emphasised by the long, frameless, side-window line which describes a continuous arc from front to rear, uninterrupted by a B-pillar. As a result, the large load space in the rear is integrated in the vehicle body cohesively and harmoniously while also increasing the impression of length and creating a remarkable sense of lightness. The side windows can be lowered completely – one of the fundamental genetic markers of every Mercedes-Benz coupé – to provide an uninterrupted view of the stylish way in which fine materials have been used inside the vehicle.

A large panoramic glass roof and the arc described by the uninterrupted side-window line bring a sense of visual lightness to the interior, too, and help it to merge with the exterior. Fine materials, such as leather, wood and aluminium, as well as high-quality woven fabrics and many carefully crafted details ensure that the sporty and stylish character of the show vehicle is also underlined by the interior.

Not content with just indulging the senses, the ConceptFASCINATION design study impresses with its technical underpinnings, too. These are drawn from the future E-Class Coupé and include the new four-cylinder diesel engine which features BlueTEC and AdBlue technology and develops 150 kW / 204 hp from a displacement of 2.2 litres.

The ConceptFASCINATION study was not created merely to arouse interest in a new and unusual design concept. It is much more a matter of giving designers the opportunity to play around with unconventional topics, to look at things in a new way and to explore new ideas. Design studies also serve to stimulate a closer dialogue with customers and to gauge the public reaction to new ideas for cars. They help Mercedes-Benz designers to get a feel for future styling trends and to develop new design idioms.

Story by Daimler

In Detail

Keyword: 2008 Mercedes-Benz ConceptFASCINATION