SHAH ALAM: UMW Toyota Motor (UMWT) is confident in its overall performance, projecting a positive increase of 9% in year-to-date sales registered for April 2023 compared to April 2022, despite a modest 3% decrease in month-over-month sales in April 2022.
With a total sales of 6,681 Toyota and 86 Lexus new vehicles sold, it remains on course to achieving its mid-year target even with the shorter operating month in April 2023.
UMWT president Datuk Ravindran K said the company had also seen a promising response to its new models launched in quarter one of 2023, particularly the all-new Toyota Vios.
“We expect this to contribute to our continued growth throughout the year,” he said.
He also gave an assurance that the safety and quality standards of the new Vios are in accordance with all safety regulations and there is no compromise to the quality of the vehicle.
“The safety of our customers and our vehicles are always our top priority,” he said.
In addition to its new models, UMWT announced two upcoming brand initiatives which continue to solidify the Gazoo Racing brand’s presence in Malaysia.
The Toyota Gazoo Racing Festival Season 6 Race 2 will take place on June 3 and 4, which is a one-make racing series featuring the Vios whereby the talent and skills of Malaysian elite professional racers, rising stars, and a line-up of new popular celebrities are put to the test.
The Toyota Gazoo Racing GT Cup on the other hand is a simulator racing challenge that is in its sixth year.
It was first organised in 2018 and has today established itself as the most lucrative online racing series in Malaysia.
On average, more than 1,000 online and simulator racers sign up to compete in the championship which offers a total prize money purse of RM90,000.
The event has also successfully attracted more than 3 million viewers and 40,000 spectators since 2018.
Online and simulator racing have become an important training ground for today’s new generation of racers.
Recognising this, UMWT has been at the forefront of embracing this worldwide phenomenon.
UMWT is the only vehicle manufacturer to be involved in E-sports racing in Malaysia and is directly invested in the promotion and development of young racing drivers via simulator racing.
The GR GT Cup is an important extension of Toyota’s mission to contribute to the growth of motorsports in Malaysia, particularly in the areas of developing a younger generation of talent.
Ahead of the 2023 championship, UMW Toyota Motor will be introducing the GR GT Cup Campus Tour which will make brief stopovers at universities and colleges to give undergraduates the chance to experience racing simulators.
The Tour will also seek to identify potential talent to compete in this year’s Championship.
Ravindran said the company was thrilled to be continuing these brand initiatives, which are reflective of its commitment to providing innovative and exciting experiences for customers.
“We believe these will not only showcase the capabilities of our vehicles but also help connect us with a wider audience of Toyota fans and enthusiasts,” said Ravindran.
For more information, visit
toyota.com.my
or call the Toyota freephone line at 1-800-8- TOYOTA (869682).
Keyword: UMW Toyota Motor en route to year-end target despite a slower April