UMW Toyota Motor concluded September 2023 with sales totalling 9,228 units (combining Toyota and Lexus). This achievement contributes to a year-to-date sales figure of 76,511 units as of September 2023, marking an 8.0% year-on-year increase compared to the same period in the previous year.
To bolster its position in the Malaysian non-national B-segment hatchback market, Toyota introduced the Yaris IMP. This model, built on the success of its predecessor, offers styling enhancements, new technology, and a refreshed interior ambience. The Yaris IMP is designed to resonate with a Gen-Z audience seeking an upgrade in their status symbol.
Furthermore, Toyota launched the Toyota MY app, consolidating features from the Toyota Drive and Toyota 24Seven apps into a single, seamless platform. The app provides an enhanced digital experience, allowing customers to access vehicle information, schedule service appointments, request roadside assistance, locate Toyota outlets, and receive the latest Toyota news and promotions.
In addition, Toyota initiated the Toyota Dream Car Art Contest 2023/24, a global art competition encouraging children to share their imaginative ideas on the future of mobility. This competition aligns with Toyota’s efforts to inspire innovative thinking and community engagement.
To make Toyota ownership more accessible, UMW Toyota offered attractive promotions, including up to 100% loan options for brand-new Toyota vehicles. The Toyota Service Savers program supports customers in maintaining their vehicles optimally, offering flexible servicing packages and genuine Toyota parts.
Keyword: UMW Toyota Motor Continues Growth With Strong Sales