JAKARTA: Toyota Motor Manufacturing Indonesia (TMMIN) celebrated the start of production of the all-new Innova in a line-off ceremony held on Nov 24 at its plant in Karawang.
The new Innova boasts a local content ratio of 85 percent, achieved by steadily increasing involvement by both Toyota Indonesia and local suppliers.
TMMIN’s Karawang Plant 1 is the first plant in the world to start production of the Innova.
Sixteen new local suppliers were signed up for production of the new model, increasing the number of TMMIN’s first-tier local suppliers to 123 companies. Investment to produce the new model amounted to five trillion Indonesian rupiah (RM311mil).
TMMIN said it is encouraging supplier development, with emphasis on skill transfer, safety, quality and efficiency. These efforts to transfer knowledge and experience to first-tier suppliers are expected to produce positive effects throughout the supply chain.
The Innova’s predecessor, the Kijang, was the first Completely Built Up (CBU) vehicle exported by Toyota Indonesia in 1987, starting with an annual volume of 500 units to countries in the Asia-Pacific region.
Now, the Innova is a key export product for Toyota Indonesia, reaching an average of 16,000 units exported annually in the past five years to countries in the Asia-Pacific, Africa, Latin America, Middle East, and Caribbean regions.
Last year, exports of Toyota vehicles from Indonesia reached a cumulative 160,000 units, accounting for more than 80% of total vehicle exports from the country. TMMIN has also exported more than 45,000 petrol engines a year over the past five years.
The ceremony was attended by Indonesian Minister of Industry Saleh Husin, West Java governor Ahmad Heryawan, Toyota Motor Corporation (TMC) Executive Vice President Seiichi Sudo, PT. Toyota-Astra Motor (TAM) President Director Hiroyuki Fukui, TMMIN President Director Masahiro Nonami, and TMMIN Vice President Director Warih Andang Tjahjono.
Toyota’s Kerawang plant in Indonesia.
Keyword: Toyota starts production of new Innova in Indonesia