UMW Toyota Motor closed 2022 on a positive note with a total of 101,035 vehicles sold. The total volume, which consisted of 100,042 Toyota vehicles and 993 Lexus vehicles, places Toyota as the top-selling brand (non-national) in Malaysia. Compared to the total sales of 72,394 (Toyota + Lexus) units in 2021, the increase was 40% which was achieved despite challenging market conditions as well as supply chain issues which affected the auto industry globally and locally. “We are delighted to have been able to put smiles and deliver happiness to so many of our customers across the nation, and thank each and every one of them for their support,” said UMW Toyota Motor President, Ravindran K.
“I also wish to express our appreciation to all our staff, dealers and business partners who overcame a challenging year. Together, we will continue to keep our customers happy and ensure that quality and service will always remain at the highest levels,” he added.
Segment Leadership
2022 saw UMW Toyota Motor post strong sales in the domestic C-Segment SUV category with 17,208 units of the Corolla Cross sold for the year. The Hilux dominated the Pickup segment with 27,198 unit sold, while the Hiace (390 units) and Fortuner (3,432 units) held strong to come up tops in the One Ton Van and Light Duty Wagon segments respectively. Meanwhile, Customer Service Operations surpassed 1.25 million vehicles, a nod to the exceptional level of after sales service that UMW Toyota Motor is known for under its Extra Mile initiatives to deliver the best sales and after-sales service in town.
AN EXCITING 2023 AWAITS: A multipath approach to carbon neutrality that provides diverse choices for all walks of life
2022 was a busy year for UMW Toyota Motor with several new models launched. Of the new models, the Corolla Cross Hybrid was of great significance being the first ever Toyota model with Hybrid Electric Vehicle (HEV) technology assembled in Malaysia at the state-of-the-art Toyota plant in Selangor. HEV technology is one of the technologies in the diverse portfolio of powertrain choices Toyota offers in its multipath-way approach towards carbon neutrality. With HEVs, reductions in carbon dioxide emissions can start right away. “We will continue to evaluate different options and introduce them as appropriate. For now, we believe HEVs are the most suitable for Malaysians and will add a second HEV model in 2023,” said Ravindran K. UMW Toyota Motor also takes a longer-term view and has also been evaluating battery electric vehicles (BEVs). Toyota and Lexus BEV models are already available and are being considered for introduction in Malaysia soon as the journey to zero emissions continues.
“Rest assured that with our multipath approach, no customer will be left behind as we will always ensure that there is a suitable and accessible mobility solution for everyone,” he added.
GAZOO Racing at the fore-front to deliver fun-to-drive experiences
While gradually moving into the era of electrification, UMW Toyota Motor will continue to maintain driving fun and with its long-running activities undertaken by GAZOO Racing Malaysia, motorsports will continue. These events not only give owners a chance to enjoy racing but motorsports also enable Toyota to make ever-better cars and deliver fun-to-drive experiences.
The GAZOO Racing brand has already been recognized for its sporty and high-performance products over a broad spectrum of models from the Vios GR-S to the Supra. More exciting GR models are on the way and the exclusive GR Garages will also have new offerings of parts and merchandise.
New Agency Retail Model set to kick-off in 2023, a customer-centric goal to deliver maximum satisfaction
Toyota and Lexus customers will enjoy a hassle and worry-free vehicle purchasing experience in the new year as UMW Toyota Motor implements a new sales process through premier agents that provides absolute trust and confidence through fair and transparent pricing. “We understand the many frustrations and pain-points of purchasing a new vehicle and have re-designed a sales process that is driven to be more customer centric. Our customers will no longer have to haggle or shop around for the ‘best price’. The vehicle purchase process will become easy and more welcoming”, said Ravindran K.
The agency retail model will be made available at selected agent dealerships for Lexus and certain Toyota models beginning 2023. Customers are welcomed to head to the nearest participating outlet to purchase to enjoy transparent pricing and shorter vehicle waiting period.
Pursuing greater connectivity and convenience in 2023
With UMW Toyota Motor going the ‘Extra Mile’, everyone is assured of an ownership experience that is second to none with greater mobility offered through various services available. To facilitate optimal customer interactions online, the Toyota Malaysia website has been upgraded with new user-friendly features and a modern interface, enhanced by data-driven personalisation. From the time a customer makes an enquiry online or at the showroom of an authorized dealership, every process in the interaction is focused on meeting the customer’s needs precisely. Toyota Financial Packages offer vehicle financing choices to fit a range of needs and lifestyles, including low rates for lower carbon vehicles, 100% Islamic loans and even a car subscription plan. There is the Toyota Insurance Package that covers vehicles of all ages as well as Toyota Service Savers with money-saving holistic maintenance plans. Furthermore, customers will also be rewarded for their expenses through the Toyota Loyal-T programme, enabling them to earn points for purchases, servicing or repairs, and even for vehicle insurance renewals. With its new tagline, ‘Move Your World’, UMW Toyota Motor will continue to drive a customer-centric car ownership experience and aims to deliver maximum satisfaction in 2023. “Our customers drive how we develop new ways of doing business. We recognise that our customers are continuously evolving and because of this, our business will evolve as well to deliver happiness and mobility for all,” said Ravindran K. For more information, visit Toyota official website or call the Toyota freephone line 1- 800-8-TOYOTA (869682).
Keyword: Toyota sells more than 100,000 new vehicles in 2022, grabs no.1 non-national spot