L-R (standing): Siti Zaharah Abdul Khalid, Secretary General, Paralympic Council of Malaysia; G. Mohan, General Manager, Paralympic Council of Malaysia; Ravindran K., President, UMW Toyota Motor; Akio Takeyama, Deputy Chairman UMW Toyota Motor. Squatting in the centre is Abdul Latif Romly, National Paralympian together with para athletes at the event.
L-R: G. Mohan, General Manager of Paralympic Council of Malaysia; Abdul Latif Romly, National Paralympian; Akio Takeyama, Deputy Chairman UMWToyota Motor; Ravindran K., President, UMW Toyota Motor; Mohd Shamsor Mohd Zain, Director, Marketing, UMW Toyota Motor at the cheque presentation ceremony.
UMW Toyota Motor (UMWT) recently organised the Toyota Outrun charity fun run that raised RM151,100 for the Paralympic Council Of Malaysia. This charity run is held in line with its principal’s (Toyota Motor Corporation) support of the 2020 Olympics in Japan as a Worldwide Olympic and Paralympic Partner.
Toyota Motor Corporation (TMC) is now striving towards developing a more inclusive and sustainable society and shifting itself toward a ‘mobility company’. In conjunction with the Tokyo 2020 Olympics, TMC began its ‘Start Your Impossible’ campaign, a long-term campaign that encourages everyone to ‘challenge their impossible’.
In support to TMC’s goals, UMWT has also realigned its corporate social responsibility (CSR) initiatives this year by creating the ‘Start Your Impossible’ platform with two elements – the Toyota Classics musical charity event, and the Toyota Outrun charity fun run event.
Since its incorporation, UMW Toyota Motor Sdn Bhd (UMWT) has provided products and services to the Malaysian society and at the same time, upheld its corporate social responsibility through various initiatives, contributing to social change and helping to improve the lives of people and communities.
Under the ‘Start Your Impossible’ (SYI) banner, UMWT introduced a DUAL HEROES CONCEPT which describes a local athlete who is constantly fighting against dual odds – on the field, and in life. Through this concept, the company has chosen Abdul Latif Romly, Malaysia’s first Paralympian named as Sportsman of the Year in 2016 as its SYI Ambassador.
Latif was selected to become Malaysia’s SYI Ambassador as he was up against the impossible at the 2016 Summer Paralympics, where the world saw him break the T20 long jump world record 3 times in one day. It was his ability to overcome not just sporting challenges but to also influence social change through his life journey.
“We thank all the participants for joining us at this Toyota Outrun today and contributing towards a good cause. The fund collected should be useful for the Paralympic Council of Malaysia in its activities and we will certainly be looking at how we can offer more support in future,” said Ravindran K., President of UMW Toyota Motor.
Keyword: Toyota Outrun Fun Run Raises RM151k For Paralympic Council Of Malaysia