After considering it unnecessary for a long time, the brand is now cautiously signing up for more advertising platforms.
Tesla has recently initiated a new advertising strategy by running Google ads. The move comes after CEO Elon Musk announced a change in the company's long-standing approach, which relied on product improvement and word-of-mouth marketing rather than traditional advertising expenditures.
Tesla investors have persistently recommended that the company consider advertising to showcase their vehicles' distinctive features and advantages. During Tesla's annual meeting, Musk finally heeded these suggestions, stating they would “try a little advertising” to assess its effectiveness.
The implementation of this new strategy is now evident as some Google users have reported seeing Tesla ads displayed in search results. Twitter user Yashu Sharma broke the news, citing Google's transparency program and confirming that the advertisements originate from Tesla.
Tesla heyitsyashu / Twitter https://twitter.com/heyitsyashu/status/1673737065463427072
Currently, the ads seem to be primarily targeted toward the UK market, although a few solar-related ads have also been spotted in the US. Notably, Tesla focuses on search engine ads rather than conventional banner ads.
There has been a shift in Musk's perspective over the past year, indicating a more favorable attitude toward advertising. In an interview last year, he acknowledged that traditional media outlets tend to avoid publishing critical pieces about automakers due to their status as major advertisers.
Tesla released its first commercial on Tesla Asia, utilizing an interview format to showcase the Model 3. The commercial features a working mother emphasizing the car's autonomous driving capabilities and safety features.
Tesla Asia/Twitter Tesla Asia/Twitter Tesla Asia/Twitter
Although Tesla has never engaged in traditional “advertising,” the company has long created promotional material and marketing campaigns. However, paying for ad placement represents a significant shift in its approach.
With Tesla's current market cap surpassing $800 billion, making it the most valuable automaker globally, the lack of advertising has not hindered its success. Tesla's electric vehicles continue to sell exceptionally well, with the Model Y ranked the world's top-selling car in Q1 2023.
Despite the introduction of advertising, Tesla's prominence in discussions surrounding electric vehicles is expected to continue. The question remains: Does a brand as popular as Tesla truly need to invest in advertising?
Tesla Tesla
Keyword: Tesla Has Started Advertising On Google