Tesla Changed Tactics And Now Displays Prices After Tax Credit

Will this attract more customers to enter the configuration page?

Another day brought another change in Tesla’s information strategy, as the company’s main Model 3 and Model Y websites now display prices after the federal tax credit.

Because the two models qualify for the $7,500 incentive, such a presentation of prices might attract more customers who will perceive the Model 3 or Model Y as more affordable.

Starting price after federal tax credit:

• Tesla Model 3: $32,740
• Tesla Model Y: $39,990

Once one enters the configurator, the vehicle price is displayed normally, and later all the details are listed in the payment section.

Well, that’s a similar move to the one from the past, when Tesla displayed prices including gas savings as a default setting.

However, in the case of the federal tax credit (not everyone can qualify see details here) it might be considered a bit misleading.

On the other hand, those who are not eligible to benefit from the incentive when purchasing should be able to benefit from it through leasing (lowered rates).

Frankenstein Version?

When researching Tesla’s website, we also come across another thing – already pointed out in comments on Twitter: the “Frankenstein” version of the car.

The main page of the two models indicates kind of the top features of various versions, side by side with an entry-level price, which might mislead customers into thinking that all those parameters are combined in one configuration.

Twitter user Eric, commenting on Sawyer Merritt’s post, noted:

“Those numbers are a Frankenstein Model 3 that doesn’t exist.

Range for the “long range” model0-60 time for the “performance” model
Price for the “base” model…

It’s a great car, great value, but come on.”

For example, the 0-60 miles per hour time of 3.1 seconds is only available in the Tesla Model 3 Performance versions, the 333 miles of EPA Combined driving range is available in the Model 3 Long Range AWD versions (with 18-inch wheels), and the $32,740 price after tax credit concerns only the Tesla Model 3 RWD (18-inch wheels).

The same situation is found regarding the Tesla Model Y – 330 miles of range in the Long Range AWD versions (19-inch) and the price of the Tesla Model Y AWD (4680).

We are pretty sure that Tesla knows that those particular numbers are associated with particular versions, but seeing all the numbers side-by-side might be considered controversial.

Our general conclusion is that Tesla is scrambling to squeeze its marketing tactics as much as possible to engage with potential customers.

Tesla EV Prices

* Tesla adds a Destination fee (DST) of $1,390 and an Order Fee of $250 to all its models ($1,640 total).

Basic specs

* estimated/unofficial values or according to the manufacturer’s website

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