The HDC-2 Grandmaster SUV concept shown at the recent Busan International Motor Show expands on Hyundai’s future design direction.
Hyundai has elaborated on a step forward in its design philosophy with providing a more detailed blueprint for ‘Sensuous Sportiness’ by unveiling the HDC-2 Grandmaster SUV concept.
It also presented a new N Brand Global Strategy with line-up expansion at the recent 2018 Busan International Motor Show.
Having first introduced the ‘Sensuous Sportiness’ direction with the HDC-1 ‘Le Fil Rouge’ concept vehicle at the Geneva Motor Show earlier this year, Hyundai further explored and elaborated on the philosophy with its latest SUV concept vehicle, the HDC-2 Grandmaster concept.
The Le Fil Rouge sedan provided a clear direction for Hyundai’s design philosophy, while the new SUV concept vehicle further proved the versatility of this design language that will be portrayed in future Hyundai vehicles, opening up new possibilities for an even wider spectrum of attractive designs.
The concept name of Grandmaster is derived from the game of chess.
While the world’s finest chess champion is called the grandmaster, the concept vehicle is named to indicate that just as the sum of all chess pieces completes the game of chess, all forthcoming Hyundai vehicles will come to form a harmonious vehicle line-up demonstrating the Hyundai Look while each maintains distinctive character and role.
The beauty is further enhanced by the architecture and styling.
The new approach of this ‘Light Architecture’ creates a perfect silhouette to the front and the rear, not to mention its technological innovation, which couples spectacular design with a comfortable experience for drivers and passengers.
The design elements of ‘Sensuous Sportiness’ will be applied to Hyundai’s upcoming sedan and SUV models.
Hyundai also introduced the Veloster N at the Busan International Motor Show, laying out the blueprint for its High Performance N Brand.
Hyundai will further diversify its N Brand Product Portfolio including High Performance N models, N Line Vehicles with new design and performance enhancing elements and N Option, customization parts by N, which is available for the entire Hyundai line-up.
In addition, Hyundai showcased the enhanced Tucson with refined design and enhanced active safety features including a standard Forward Collision-Avoidance Assist (FCA).
Keyword: SUV Concept Signals Hyundai Design Direction