Korea’s latest high-speed car-centric movie Seoul Vibe has finally dropped on Netflix and there is no shortage of retro Hyundais.
Set in the backdrop of 1988 Seoul as the country geared up for the Olympic games, a group of talented drivers from the Samgyedong Supreme Team found themselves embroidered in an investigation of government slush funds.
The film stars Yoo Ah-In, Go Kyung Pyo, Lee Kyung Hee, Park Ju Hyun, Ong Seong Wu, and Oh Jung Se.
Motor is also proud to point out that the movie also features the first-generation Grandeur (Azera), Pony Pickup, Porter light truck, and old sedans such as the second-generation , Stellar, and Cortina.
The company also especially directed our attention to the white-coloured first-generation Grandeur featured in the movie as it symbolises its pioneering status as Korea’s flagship premium model. The car, Hyundai explains, played a huge role in acting as a bridge between generations in the ‘80s.
To continue in that vein, Hyundai is once again using the Grandeur as a means to bridge that generational gap as the company plans to unveil the silhouette of the all-new Grandeur through the spin-off version of Seoul Vibe.
From what we understand, it wouldn’t just be a simple preview, the unveiling will be written into the story of the movie itself. The digital advertisement will provide hidden hints about the upcoming model that is expected to launch at the end of this year.
The release of Seoul Vibe also marks Hyundai’s step into diverse experiential marketing content on digital channels. These contents are specifically targeted at millennials and Gen Z consumers, it will also spotlight the newtro (new-retro) hipness of the brand.
To add to the fun, Hyundai has also recreated the garage from the movie on Zepeto, the global metaverse platform, to provide a virtual experience space where visitors can assemble and drive the vehicles featured in the movie.
Keyword: Retro Hyundais galore in new Netflix K-movie 'Seoul Vibe'; More to come in spin-off