After three years of being part of Ayala, one of the Philippines’ biggest and most respected conglomerates, Kia Philippines is looking back at its accomplishments thus far. While the preview of their all-electric EV6, which is slate to enter the local market by early 2023, took centerstage, Manny Aligada, Kia Philippines president credits their growth of being present in key market segments.
“The recent Kia brand relaunch went beyond a simple change in logo or look. The critical element of our rebranding is the shift from being a value-for-money brand to a brand full of value targeting the next generation car buyers, inspiring them to move forward. Since the rebrand, we have provided continuity with the brand image of Kia both in design and technology,” says Aligada during his speech.
“From the Kia Soluto and how it elevates your daily drive, to the Kia Stonic and its unmatched genius in style and design. From the Kia Sorento that completely exudes power and elegance, to the Kia Carnival and the move to create quality moments—all done in executive class. These are all part of this movement—one that inspires, that paves the way, that is made real,” he adds.
True enough, the new “Kia Movement,” which began locally late last year, saw the opening of several new dealerships to rapidly expand the reach of the automaker. By the end of 2023, they plan to have 50 operational and appointed dealerships.
When it comes to sales, Kia has also performed admirably with a 76 percent growth in sales in 2021 versus 2020. And for the first half of this year, Kia positions itself as one of the fastest growing brands with a 30 percent year-on-year growth; on target for sustained achievement until the end of 2022 despite the on-going global supply chain issue.
“Allow me to take this opportunity to express my deepest appreciation to the Ayala group. Ever since they joined the Kia family in 2018, they’ve been doing tremendous efforts just to make Kia a brand that is trusted and loved by all automotive customers in the Philippines. As a result, the Philippines has become Kia’s 2nd biggest market in South East Asia,” says Joey Hong, head of sales, Kia Asia Pacific.
Keyword: PIMS: Philippines Is Now Kia's 2nd Largest Market In ASEAN