On 1 April 2021, Ms. Madoka Chujo officially took up the role of Managing Director and Chief Executive Officer of Honda Malaysia Sdn Bhd. She succeeds Mr. Toichi Ichiyama and becomes the first female to lead Honda Malaysia.
Ms. Chujo’s career in Honda started 23 years ago in 1997. Over the years, she has held various positions in Japan, China, Spain and Canada. During her various stints, she gained expertise and experience in the area of Sales Strategy. Prior to assuming her latest appointment, she was the Vice President at Honda Canada Inc, strategizing the company’s sales and marketing since 2019.
“Malaysia is indeed an important market in the Asia and Oceania region with Honda Malaysia achieving various significant sales milestones and have become one of the leading automotive brands in the country. I am looking forward and excited for my first assignment as the MD and CEO of Honda Malaysia, and at the same time I am also eager to explore Malaysia as the country is unique and a melting pot of diverse cultures and people, with enormous potential and of course a fast-paced work environment,” commented Ms. Chujo on her new role.
She is taking over the reins from Mr. Ishiyama who joined Honda Malaysia in November 2017 and launched the Civic Type R, the world’s fastest FWD production car, almost immediately upon taking the position.
In the subsequent years, Mr. Ishiyama also launched various new models, notably the 5th Generation all-new City as well as the world premiere of the City RS e:HEV in October 2020. At this world premiere, Honda’s e:TECHNOLOGY initiative was officially introduced for the first time in the Asia and Oceania Region. During his tenure of over three years in Malaysia, Mr. Ishiyama successfully led Honda Malaysia to achieve 900,000 sales in 2019 and also maintained its position as the No. 1 Non-National Car Brand for six consecutive years in 2020. In addition, under Mr. Ishiyama’s watch, the company celebrated a remarkable milestone of reaching the 1 millionth sales unit in March 2021 despite the challenging market environment.
Mr. Ishiyama has headed back to Japan to assume a new role in Business Automobile, Business Strategy Division, Honda Motor Co Ltd, Japan.
Autoworld welcomes Ms. Chujo and wishes her much success in her new role.
Keyword: Ms Madoka Chujo Takes Up Role As Managing Director And CEO Of Honda Malaysia