Kia teases 2022 Super Bowl commercial

It’s Super Bowl season, which means a flurry of new TV commercials is under development. Companies that sell everything from soft drinks to insurance to, of course, cars are finalizing their 2022 ads, and this includes Kia. On Monday, the South Korean automaker teased its upcoming spot, which features an adorable robotic dog.

The commercial in question will highlight the brand’s EV6 all-electric hatchback, Kia’s first dedicated EV. This ad is part of an integrated marketing campaign. Kia is working with the Petfinder Foundation to help shelter animals get adopted, which is why the spot includes a robotic doggie. To revel in the cuteness, make sure to check out the 15-second clip posted above.

Using adorable animals to sell cars in not a new idea. Famously, Subaru has featured canines in many of its commercials over the years and it even brings adoptable puppies to auto shows, which are always a huge hit, even with jaded members of the press. We may be a crusty bunch, but we still have a soft spot in our hearts for cute animals.

You can catch the big game — Super Bowl LVI — on Feb. 13, 2022. The Cincinnati Bengals will face off against the Los Angeles Rams in LA. If you don’t care about sports, at least check out the game for all the great ads, including Kia’s. This will be the automaker’s 13th Super Bowl commercial.

2022 Kia EV6 GT-Line is a stellar EV

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1/75 SLIDES © Provided by Roadshow Kia’s engineers and designers put their best foot forward with the new EV6.

2/75 SLIDES © Provided by Roadshow Unlike the Soul EV or the Niro Electric, there is no version of the EV6 that’s not powered by batteries.

3/75 SLIDES © Provided by Roadshow The compact crossover is available in rear- or all-wheel drive with standard- or long-range battery options. 4/75 SLIDES © Provided by Roadshow Dual-motor models make a total of 320 horsepower and 446 pound-feet of torque and are only available with the larger, 77.4-kilowatt-hour battery pack.

5/75 SLIDES © Provided by Roadshow In this configuration, the EPA reckons you’ll get 274 miles of range per charge, but Kia claims it’s fairly easy to surpass that estimate.

6/75 SLIDES © Provided by Roadshow The longest-range configuration matches a single rear motor with the 77.4-kWh battery for up to 310 miles per charge.

7/75 SLIDES © Provided by Roadshow The EV6 is based on the same platform as the Hyundai Ioniq 5, with the same batteries and electric motors and very similar dimensions.

8/75 SLIDES © Provided by Roadshow However, the two crossovers are very different aesthetically both inside and out.

9/75 SLIDES © Provided by Roadshow Even the controls — from the electronic shifter to the climate controls — are different between the two makes.

10/75 SLIDES © Provided by Roadshow Like the Ioniq, the EV6 boasts one of the fastest charging systems on the road today, able to DC fast charge up to 80% in under 20 minutes.

11/75 SLIDES © Provided by Roadshow Under the hood is a very small storage bin that sits atop the EV’s power systems.

12/75 SLIDES © Provided by Roadshow It’s not what we’d call a frunk; there’s barely enough space anything in there.

13/75 SLIDES © Provided by Roadshow I’ve got a few nitpicks — the EV6 isn’t perfect — but overall, I’ve enjoyed my time behind the wheel.

14/75 SLIDES © Provided by Roadshow The EV6 is not only one of the strongest players in this new class, it’s also one of the best cars Kia has ever made. Period.