David Hilbert, Marketing Director for Kia UK comments, “Partnering with Boardmasters is an exciting new step for Kia. Thanks to its celebration of surfing, creativity and sustainability, the festival is a perfect match for Kia and our new ‘Movement that inspires’ brand purpose. Through this strategic partnership, we will add to the festival experience with a schedule of activities and classes to inspire and invigorate visitors to Boardmasters this August, with an activation space designed to encourage people to engage more closely with notions of sustainable mobility.”
The event will host a timetable of exclusive classes and experiences for visitors and surfing enthusiasts, as well as a place for all kinds of activities.
Kia will also exhibit some of its coolest vehicles – the best-selling EV, the Kia e-Niro, and an EV Concept, created especially for this festival. This vehicle will be unveiled days ahead of the event.
Keyword: Kia announces official automotive partnership with Boardmasters Festival