- January global sales at 212,819 units, down 5.7% y/y
- Sales in Korea recorded 37,038 units, down 10.7% y/y
- Sales outside of Korea recorded 175,781 units, down 4.6% y/y
- Kia to accelerate transition to sustainable mobility solutions provider and create sales momentum through new models such as EV6 and all-new Niro
Kia Corporation recorded total global sales of 212,819 units in January 2022, a 5.7 percent decrease year on year.
The global semiconductor supply shortage led to the supply side disruption resulting in a decrease in sales.
In the month of January, Kia showed strong performance in Europe, Central and South America. Going forward, Kia aims to achieve its 2022 sales target of 3.15 million units through focus on sales of competitive new models.
Korea sales
Kia recorded sales of 37,038 units in Korea, a 10.7 percent decrease from January 2021.
SUV models led the company’s sales in its home market. The Sorento SUV recorded the highest sales volume with 5,066 units sold and was followed by the Sportage SUV which recorded 4,455 units.
Sales outside of Korea
Sales outside of Korea decreased 4.6 percent compared to the same month last year with 175,781 units sold.
In markets outside of Korea, the Seltos SUV led the sales momentum with a record of 23,505 units sold. The record was followed by Sportage which sold 22,766 units then Rio which sold 16,456 units.
Going forward, in response to challenging business environment stemming from continuing COVID-19 and semiconductor shortage, Kia will continue to flexibly adjust its production in line with inventory status and to minimize production disruption.
In 2022, Kia will accelerate its electrification efforts and its transition to sustainable mobility solutions provider through introducing innovative mobility products and services. The company will also focus on creating positive sales momentum and enhancing profitability through new models, such as the EV6 battery electric vehicle and all-new Niro.
Editor’s note
* Sales results are based on wholesale.
* Monthly sales figures provided in this press release are unaudited and on a preliminary basis.
Keyword: Kia announces January 2022 global sales results