The British Advertising Standards Authority (ASA) has banned two electric car campaigns by Toyota and Hyundai. The manufacturers had advertised their electric car models with claims about fast-charging capability, but the ASA says the information given is misleading.
Toyota advertised that bZ4X can be charged to 80 per cent in about 30 minutes with a 150-kW fast charger. Hyundai claimed the Ioniq 5 could be charged from 10 per cent to 80 per cent in 18 minutes with a 350-kW charger. According to the ASA, however, these claims about charging times are misleading, as they can only be achieved under optimal conditions …and is only useful with an adequate number of fast chargers.
The ASA says the manufacturers had given the impression that it was “relatively easy” to gain access to such fast-charging stations across the UK and Ireland. “We concluded that the claims were not substantive and were misleading because the advertisements omitted material information about the factors that could significantly affect the advertised charging time and limitations on availability,” the ASA said.
The advertising authority recently banned the energy company Shell from placing certain advertisements because they were misleading with regard to Shell’s overall environmental impact.
Keyword: Hyundai & Toyota ads misleading in the UK says ASA