2015 was a fantastic year for Honda Malaysia Sdn Bhd as sales of Honda vehicles hit an all-time high of 94.092 units, making them the overall No. 1 Non-National Brand for the first time ever. In 2014, Honda Malaysia was No. 1 in the Non-National Passenger Car segment.
Thanks to its product offerings that were positively accepted by consumers, sales in 2015 rose 22% year-on-year from 77,485 units with the B-segment Honda City sedan contributing 40% of the 94,902 units. The HR-V crossover and Jazz compact hatchback contributed 21% and 18% respectively. The City, Jazz, HR-V and CR-V also continued to maintain the lead in their respective segments.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Yoichiro Ueno said, “The year 2015 turned out to be an outstanding and memorable year for Honda Malaysia. We started off the year with a challenging sales target of 85,000 units. We ended the year surpassing our target by 12% despite the tough and highly competitive market situation in 2015. In the month of December, Honda Malaysia also recorded the highest monthly sales in history with 10,741 units of vehicles sold.”
“On behalf of Honda Malaysia, I would like to extend our sincere gratitude and appreciation to all Honda Malaysia customers for their trust and belief in our brand and for choosing Honda as their vehicle of choice. This record-breaking achievement would not have been possible without our valued customers. I would also like to thank the Malaysian government and business partners for their continuous support towards our endeavors here in Malaysia,” added Mr. Ueno.
Autoworld.com.my congratulates Honda Malaysia for its achievement.
Keyword: Honda Malaysia Tops The List; Honda City The Best-Seller