Electric cars may be approaching a turning point for mass adoption in the United States, according to New Ipsos study.
Interest in EVs has tripled since 2018, with more than a third of U.S. consumers now willing to consider an electric vehicle, according to the study. Noted Ipsos.
Other factors can help as well. Automakers are launching a larger number of models, with many of them, like the Ford F-150 Lightning 2022, competing in the most popular segments of new vehicles. Analysts also predict that plans to expand the incentives and charging infrastructure included in pending federal legislation will help boost adoption.
Interest in electric vehicles among buyers of new cars in the US (from Ipsos study)
However, barriers remain. Ipsos predicts that a lack of familiarity with electric vehicles will continue to alienate consumers. Respondents in the survey cited battery life as the top barrier to considering an EV vehicle, and showed that consumers are still unfamiliar with battery technology, Ipsos noted.
The second and third problems usually mentioned were travel range and charging time (rather than the number of charging stations), respectively. Reasonability was ranked fourth, a change from early 2020, when Ipsos found cost to be the biggest barrier to adopting EV.
Since then, the corona plague seems to have changed the attitude towards EV vehicles. Ipsos said in October 2020 that Americans’ interest in EVs has been growing since the onset of the plague. It is also worth noting that fuel prices fell last year – and even that did not stop the growth of electric vehicles in market share.
Keyword: Fuel prices are attracting interest in electric vehicles, and are approaching the turning point, a study reveals