Latest data from Germany’s Federal Motor Transport Authority (KBA) shows that 294,161 new passenger cars were registered in March 2026, up 16% year-on-year. Total registrations for the first quarter reached 699,404 units, an increase of 5.2%. Germany vehicle registrations in March Among them, battery electric vehicle registrations totaled 70,663 units in March, up 66.2% year-on-year, accounting for a 24% market share. As one of Europe’s largest automotive markets, Germany is also among the most competitive in electrification. The rapid rebound in EV penetration is creating a window of opportunity for Chinese NEV makers. BYD registered 3,528 new vehicles in Germany in March, up 327.1% year-on-year. First-quarter registrations reached 9,120 units, up 644.5%, with market share rising to 1.3%. Pricing strategy has been a key variable. In the first quarter, BYD introduced significant discounts for private buyers in Germany, with some models seeing notable price reductions. BYD Tang SUV For example, the seven-seat electric SUV Tang was priced as low as €21,010 ($24,100) through certain channels, equivalent to about 28% of its original price. Combined with local subsidies, this significantly lowered the entry threshold. According to BYD’s Germany head, the company aims to achieve annual sales of 50,000 units in Germany by the end of 2026. Meanwhile, its dealer network is expanding, with plans to increase from around 190 outlets to at least 350 within the year to support future growth. Leapmotor entered the German market through its partnership with Stellantis. In March, it registered 1,388 new vehicles, up 318.1% year-on-year, with a market share of 0.5%. Leapmotor B10 and Lafa 5 in IAA Munich Motor Show The brand has also delivered strong performance in other European markets. In March, Leapmotor registered 5,513 vehicles in Italy, up 2,827% year-on-year, securing the top position in the EV market with a 33.5% share. XPeng recorded 549 new registrations in Germany in March, up 211.9% year-on-year, marking its strongest monthly performance in the country to date. The company is also preparing to begin deliveries of its P7+ sedan in Germany. In addition, SAIC’s MG Roewe, Lynk & Co, and GWM recorded 2,599, 136, and 183 new registrations respectively in March, with year-on-year growth of 21.9%, 4,433.3%, and 36.6%.